Introduction to Digital Marketing – A Skill Everyone Must Acquire
In today’s world, Digital marketing is a skill that everyone should have irrespective of their job profile. Though digital marketing may look like just one more subject and one more career option, it forms the backbone of today’s economy.
This 1-Day Introduction to Digital Marketing workshop explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain basic understanding of the core principles of digital marketing through a foundational introduction to each, be able to distinguish between traditional and digital techniques, whilst also gaining insight into creating, implementing and measuring effective digital marketing campaigns.
What will you learn?
The introductory workshop in Digital Marketing provides you with an basic introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing, search marketing, SEO, analytics, digital strategy and planning.
Topics covers include:
- Concepts & Definition of Digital Marketing
- Traditional Approach
- Digital Approach
- New Marketing
- Digital Channels: SEO, Search Marketing (PPC), Email Marketing, Display Advertising, Social Media Marketing, Mobile Marketing
- Digital Strategy & Planning
Who should take this digital marketing course?
A background in a related discipline is not required; the aim of the introductory workshop is to enable you to have an overview of everything you need to know about digital marketing at a basic level. You could be a manager, executive, fresh graduate, beginner, small business owner or marketing professional looking to catch up with the digital business environment.
This Introduction to Digital Marketing workshop will be conducted with a good blend of interactive classroom style delivery, discussions and feedback with active group discussions.
Duration: 1 Day