How To Engage The Media Effectively As Your “Free” Communications & Public Relation Tool?

The media training aims to prepare the participant to comprehensively understand and effectively implement the most effective techniques to ready themselves to engage the media either via interviews, appearances on radio, television, or social and technology media. The aim is to use the media as your first line of communications to deliver your key promotional and PR message.

 

Engage Media Effectively As Your Communications & Public Relation Tool

 

  • To understand the media and how it operates
  • To develop skills in dealing with media interviews
  • To prepare for pre, listing and post-listing media engagements for companies.
  • To communicate key messages effectively to media, to ensure company receives positive response from analysts, investors and fund managers.
  • To prepare accurate details for media invites, press releases, speeches, as well as other written medium
  • To engage the various media organisations

Those who attend our Media Training Workshop come from a vast array of industries in the public and private sector as well as Government-linked organisations that require professional engagement with the media in an effective and two-way manner. The media training is tailor made for the various target groups.

Senior Level Management Module

  • Board of Directors
  • Chairman
  • CEO, CFO, COO, CTO’s etc.

Middle Level Management Module

  • Senior Managers/Business Managers
  • Managers and Senior Executives
  • Unit Business Heads
  • Communications Units

This one (1) day training programme is to be conducted from 9:00 am to 5:00 pm.

Program Descriptions

  • The Media Defined
  • Facing the media
  • The various types of media
  • Newspapers & News Dailies
  • Radio Media
  • Television Media
  • Magazines
  • Online media & New Media
  • International Media
  • About each media
  • The difference between each media
  • What you should know about their style and systems
  • The impact level of each media
  • Other matters related to these media
  • Types/examples of crisis
  • Responding to each crisis individually
  • Damage limitation exercise
  • Post crisis response/handling
  • Detailed Analysis (in PowerPoint Presentation)
  • Strategies and Techniques used
  • Gauging effectiveness
  • Frequently asked questions (separate sheer provided during training)
  • Answering according to scenario (PC, Interview, Media Briefing, etc.)
  • Handling one-on-one scenarios
  • Questions about competitors, industry
  • Who answers? The 5W’s 1H scenario
  • Answering ambush questions
  • Frequently asked questions (separate sheer provided during training)
  • Answering according to scenario (PC, Interview, Media Briefing, etc.)
  • Handling one-on-one scenarios
  • Questions about competitors, industry
  • Who answers? The 5W’s 1H scenario
  • Answering ambush questions
  • Before an interview
  • During Interview
  • Post Interview
  • All discussed in PowerPoint Presentation and role playing sessions
  • How to engage the media
  • When to contact the media
  • Who to contact among the media personnel
  • How to ensure media shows up for your event
  • What to do, when media shows up
  • ROLE PLAY ON MEDIA ENGAGEMENT (VIDEO SESSION – OPTIONAL)
  • How to portray your company correctly?
  • What is the right way to deal with the media
  • The correct training for media communications
  • What to do, what not to do to get maximum coverage/leverage
  • ROLE PLAY ON A LASTING FIRST IMPRESSION (VIDEO SESSION – OPTIONAL)
  • Language and communications styles
  • How to make it attractive to the media?
  • What to write and what no to write?
  • Difference between Press Release writing and Media Invite writing
  • Case Studies (separate sheet provided)
  • Media statements (how to write media statements, post crisis)
  • How do you write it?
  • Tone of language
  • Who do you address and how? (Type of communication style)
  • Structure of the speech
  • Examples and quotes
  • Case studies (separate sheets provided)
  • Writing Session (15 minutes test)
  • What should be done to engage the media after your “event” is over?
  • Who deals with the media at this stage?
  • How to ensure your key message is communicated correctly
  • ROLE PLAY ON POST EVENT ENGAGEMENT (VIDEO SESSION – OPTIONAL)

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