The Lauder Professor; Professor of Marketing
Director, SEI Center for Advanced Studies in Management; Academic Director, The Wharton Fellows Program; Co-Editor, Wharton School Publishing
PhD, Stanford University, 1966; MA, The Hebrew University in Jerusalem, 1963; BSocSc, The Hebrew University in Jerusalem, 1961 |
Marketing strategy; new product and business development; global marketing strategy; marketing-driven corporate strategy; growth strategies
Marketing and business strategy consultant for various firms including Edward Jones & Company, 1984-present and SEI Investments, 1986-present; Expert witness and consultant in various legal cases, 1983-present
Digital and corporate transformation; Assessing the true value of the firm; Making sense: When and how to change your mental models; Corporate governance; Growth strategies.
Wharton: 1967-present (Director, SEI Center for Advanced Studies in Management, 1988-present; Founder and Academic Director, The Wharton Fellows program, 2000-present; named The Lauder Professor, 1983; Founding Director, Joseph H. Lauder Institute of Management and International Studies, 1983-88; Founding Director, Center for International Management Studies, 1980-83). Visiting appointments: Erasmus University, Rotterdam; University of New South Wales, Australia; University of California, Berkeley; University of Tel Aviv and IDC, Israel
Chancellor, the International Academy of Management IAM, 2000-present; Trustee, Philadelphia Museum of Art; Founder, Wharton International Forum; Chairman of the Committees that developed the Wharton Executive MBA Program (WEMBA), 1974 and the new MBA Curriculum, 1991
Attitude Research Hall of Fame, American Marketing Association, 1984; Charles Coolidge Parlin Award for the Advancement of Science in Marketing, 1985; Alpha Kappa Psi Foundation Award, 1973, 1976; First Faculty Impact Award, Wharton Alumni Association, 1993; AMA/Irwin Distinguished Educator Award, 1993; The Paul D. Converse Award, 1996
Professional Leadership 2000-2004
Editorial Board, Journal of Product Innovation Management, Journal of Segmentation in Marketing, Journal of Electronic Commerce, Journal of Interactive Marketing
(with V. Mahajan and R. Gunther)
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Financial Times/Prentice Hall, 2002.
(with J. Main)
Driving Change. New York: The Free Press, 1998.
(with Paul E. Green)
Advances in Marketing Research and Modeling: The Contributions of Paul E. Green. Paul E. Green, ed., Kluwer (forthcoming 2003).
 
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