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Mini MBA Series (non award management development programmes)
MMS101: Organisational Behaviour - Managing People & Organisation
MMS102: Managing Transition and Change
MMS103: Marketing Management
MMS104: Strategic Management
MMS101: ORGANISATIONAL BEHAVIOUR - MANAGING PEOPLE & ORGANISATION
By Ms. Joanne Hee
Venue |
Date |
Number of Participants |
KMDC, Kuala Lumpur |
TBA |
Limited to 35 participants |
KMDC, Penang |
TBA |
Limited to 35 participants |
Course Content, Topics and Schedule:
| Organisational behaviour focuses on the systematic study of the attitudes and behaviours of individuals and groups in organisational settings. The purpose is to assist the learners in predicting, explaining and controlling the behaviour of people in organisations. The unit aims to establish a conceptual understanding of the dynamics of individual and group behaviour in organisations, to examine the ways in which different forms of organisational structure and leadership influence that behaviour, and to analyse the ability of organisations to respond to external change and to manage their own internal change processes. |
1st Day: 9:00am – 5:00pm
Introduction and Overview
Topic 1: Introduction to OB
Topic 2: International perspective
Part I The individual
Topic 3: Individual differences
Topic 4: Motivation
Topic 5: Managing stress
Part II Groups and interpersonal influence
Topic 6: Working in groups and teams
Case study analysis & presentation |
Key Take away
After attending this seminar, participants should be able to :
- Establish a conceptual understanding of the dynamics of individual and group behaviour within organisations
- Understand the way in which different forms of organisational structures and leadership influence that behaviour concepts, theories and tools of strategic management
- Develop an ability to assist organisational change in response to external events and to create its own dynamics of change.
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2nd Day: 9:00pm – 5:00pm
Part II Groups and interpersonal influence
Topic 7: Communication
Topic 8: Power and organisational politics
Topic 9: Leadership
Part III The organisation
Topic 10: Organisational culture
Topic 11: Organisational change
Topic 12: Behavioral aspects of organisational structure and design
Case study analysis & presentation |
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MMS102: MANAGING TRANSITION AND CHANGE
By Ms. Joanne Hee
Venue |
Date |
Number of Participants |
KMDC, Kuala Lumpur |
TBA |
Limited to 35 participants |
KMDC, Penang |
TBA |
Limited to 35 participants |
Course Content, Topics and Schedule:
Managing Transition and change explaining how and why organizational change has been a central and enduring quest of scholars of management and many other disciplines. The processes or sequences of events that unfold in these changes such as transitions in individuals jobs and careers, group formation and development and organizational innovation, growth, reorganization and decline have been difficult to explain, let alone manage. Hence in the course, we will understand change, what are the factors to bring and affect change. Following how can we measure and evaluate change in the context or an organization. |
1st Day: 9:00am – 5:00pm
Topic 1: Setting the agenda for Change
Topic 2: Understanding Change
Topic 3: Strategy and Change
Topic 4: The Change Process
Topic 5: New Forms of organising
Topic 6: HRM and organisational change
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2nd Day: 9:00am – 5:00pm
Topic 7: Leadership for Change
Topic 8: Power and Resistance for Change
Topic 9: Measuring and evaluating change
Topic 10: The Problems of human adjustment and economic stability
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MMS103: MARKETING MANAGEMENT
By Ms. Joanne Hee CPD Hours
Venue |
Date |
Number of Participants |
KMDC, Kuala Lumpur |
March 20-21, 2007 |
Limited to 35 participants |
Course Content, Topics and Schedule:
| Marketing Management introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. This seminar will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This seminar covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy. |
1st Day: 9:00am – 5:00pm
Topic 1: Marketing Management : Basic Concepts
Topic 2: The Marketing Environment
Topic 3: Marketing Research and information systems
Topic 4: Market segmentation, targeting and positioning
Topic 5: Buyer Behaviour
Topic 6: Integrated Marketing Communication
Case study analysis & presentation
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After attending this seminar, participants should be able to :
- Investigate the context and nature of marketing decisions and discover the relevance of basic disciplines to marketing decision-making to gain an understanding of the principles of marketing management
- Identify the comprehensive perspective essential to marketing decision-making, through relationship with customers, suppliers, competitors, society at larger and other organisational functions
- Analyse the external environment in terms of opportunities and threats
- Gain an understanding of the principles of marketing management
- Gain an understanding of the principles of marketing management
- Understand alternative market research methodologies
- Understand and integrate the elements of the marketing process
- Understand how to implement, evaluate and control the marketing plan
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2nd Day: 9:00am – 5:00pm
Topic 7: Product Management and new-product development
Topic 8: Pricing considerations and approaches
Topic 9: Making distribution decisions
Topic 10: International Marketing
Topic 11: Creating competitive advantage and marketing planning
Topic 12: Implementing and controlling the marketing effort
Case study analysis & presentation
Download flyer in PDF format |
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MMS104: STRATEGIC MANAGEMENT
By Ms. Joanne Hee (KL) or Mr. Lee Kong Lam (PG) CPD Hours
| Venue |
Date |
Number of Participants |
KMDC, Kuala Lumpur |
TBA |
Limited to 35 participants |
KMDC, Penang |
TBA |
Limited to 35 participants |
Course Content, Topics and Schedule:
| Strategic Management is premised on the notion that effective strategy making and implementation is critical to the long-term success of any organisation; regardless of sector, size and purpose. Without some sense of purpose or mission an organisation is unlikely to be able to pursue a viable path over the long term. Choosing a path to follow is not easy. In fact, it is the most challenging task that confronts management. It involves, among other things, analysing the organisation in relation to its competitors and its environment (external and internal) in general, and analysing the characteristics and dynamics with the organisation. |
1st Day: 9:00am – 5:00pm
Topic 1: Strategic Management : An Introduction
Topic 2: Strategy Development : Patterns & Processes
Topic 3: Analysing the environment
Topic 4: Analysing organisational characteristics
Topic 5: Organisational purpose and stakeholder expectations
Case study analysis & presentation |
After attending this seminar, participants should be able to :
- Develop a critical understanding of the concepts, theories and tools of strategic management
- Describe the strategic position of an organisation, and the ways in which sustainable competitive advantage can be achieved
- Demonstrate an understanding of the management process required for the formation, implementation and evaluation of strategy
- Develop skills in conducting strategic analysis and decision-making in a variety of industries, international contexts, competitive and ethical situations
- Apply and integrate the skills and knowledge acquired from work experience and academic learning
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2nd Day: 9:00am – 5:00pm
Topic 6: Strategic choice : Influences and factors
Topic 7: Strategic options : Directions and methods of development
Topic 8: Optimum strategy selection
Topic 9: Designing organisations: structures, processes, relationships
Topic 10: Enabling strategic success
Topic 11: Managing strategic change
Case study analysis & presentation
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Speakers' Profile
Joanne Hee, a leading corporate consultant trainer, has more than twelve years of hands-on experience in human resource development and training of leaders, professionals and managers. Over the years, she has held numerous training and academic programs, among others, a series of human capital management, change management, creativity, motivational and corporate communication modules for corporate bodies, public sector organisations and academic institutions.
Joanne is highly sought after as a key-note trainer for diverse crowd, comprising of executives, managers, CEOs from numerous companies like Epson, Siemens, AIA, EITA, Celcom, Kesas Highway Corp., Brunsfield, and Dynabook. She was hired by Danone Britannia Biscuits as a change agent consultant. Affin Bank also engaged her for a series of Creativity in the k-economy workshops. Joanne is also the chief editor and consultant to Citibank in their managerial training program.
Joanne is appointed as the Senior Academic Advisor and Dissertation Supervisor for Stratford University. She is also an instructor for Change Management, HR Management, Strategic Management and Creative Problem Solving, at post-graduate level –MBA, MSc programs at KDU, Southern California University, Griffith University, Deakin University and various notable local institutions with foreign affiliation. The Malaysian Education Ministry has engaged her as the trainer for 350 secondary headmasters and principals in Communication Skills and Motivation Skills development program.
Nicholas Tan has an MBA from the University of Bath, UK and a Masters in Work-Based Learning from Middlesex University. Nicholas has received further education in Accounting & Finance and Mechanical Engineering.
Nicholas is currently attached with world-renowned General Electric International Inc as a Sales Manager for the region of Malaysian and Brunei. In this capacity he has experience with account management for the after-market sales of products and services, sales and marketing responsibilities through direct, project and variable channels. His is also well-versed with analysis and business decisions relating to opportunity identification, price and profit determination, coordination of operational support from global teams, gathering marketing information for strategic planning, compilation of market intelligence and forecasting operating plans. Nicholas has previously worked in other organizations in similar capacities as a Regional Manager.
Nicholas’ teaching experience is extensive. He lectures on Operations Management, Marketing and International Marketing Strategy for MBA programmes by a UK university. He has also attended trainings in the area of Six Sigma, Commercial Negotiation, Presentation Skills and Management Development Courses. He is a Certified Trainer for the American Management Association, “Train the Trainers” and “Hermann Brain Dominance Instrument”). He is also actively involved with GE’s voluntary arm, Elfun, as a Chapter Lead for education programmes.
Lee Kong Lam, has a wealth of experience in the teaching field and the banking sector. Kong Lam began his career as a secondary school teacher and moved into the banking sector. During his tenure in the banking sector, Kong Lam held various managerial posts which saw him managing the day-to-day operations of the bank’s branch offices as well as undertake strategic planning and management of the same offices. In his managerial capacity, he has evaluated, developed, streamlined, implemented and monitored various organisations’ strategy. His efforts have contributed towards the enhancement of productivity, quality control, marketing and resource utilisation for those organizations. His successes also include the implementation and monitoring of the ISO9002 certification for the Malaysian branch of a globally renowned bank.
Following a successful career in the banking industry, Kong Lam now dedicates his time in teaching and imparting knowledge. During his time as principal of Reliance College, Penang his responsibilities included managing the operations and strategy as well as the marketing plans of the college. He also lectured Strategic Human Resource Management, Economics and Tourism Planning & Development in Reliance College. Subsequently, he has expanded his teaching endeavours to include post-graduate and tertiary education, in the areas of Strategic Management and Managing Change, Economics and Customer Service.
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ADMINISTRATIVE DETAILS
Certificate & CPD Hours: Certificate of Attendance will be issued by KDU Management Development Centre Sdn. Bhd (KMDC). For members of CPA Australia, it can be used to claim your CPA Australia CPD hours.
Cancellation: Cancellation must be advised in writing and received by KMDC at least 5 working days prior to the activity. Refunds will not be granted if a registrant fails to attend an activity, or cancels within 5 working days of the event. Substitutions may be made at any time. Cancelled unpaid registrations will also be liable for full payment of the course fees.
Closing Date: 2 working days before commencement of the programme
Course Fee: RM1000 per pax (individual), RM800 per pax (corporate client with 2 pax and above or members of CPA Australia or CIMA or MIA) - course fee covers 20 hour session, course materials and inclusive of lunch & morning tea
Venue:
Kuala Lumpur
KDU Management Development Centre Sdn Bhd
Level 8, No.1, Uptown 1, 1, Jalan SS 21/58, Damansara Uptown, 47400 Petaling Jaya.
Tel: 03-7712 3388 Fax:03- 7712 3366
Website: www.kmdc.com.my
Email: start@kmdc.com.my
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Disclaimer: KMDC reserves the right to alter presenter(s) without further notice; however, the programme is intended to run as advertised. KMDC reserves the rights to cancel or postpone this activity due to insufficient numbers – registrants will be notified and payment refund in full.
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