.:: Creating Value Through Financial Management:- Wharton Executive Series 2008 May Event ::.

Creating Value Through Strategic Financial Management

Program Overview

Creating value is the central task of any manager, but it requires a strong understanding of financial management. The need is even greater in today’s environment of shrinking markets, hyper-competition and diminishing margins. You need to know where value comes from in your enterprise and understand the strategic factors that build value or erode it. Every strategic decision you make has implications for value creation. But to understand these strategic implications, you need to gain a deeper understanding of finance.

Creating Value Through Strategic Financial Management will help you understand the latest corporate financial policies and practices. Instead of spreadsheets and accounting, this program takes a broader perspective on finance. You will evaluate and question many of your current approaches to financial decisions, and be introduced to new perspectives and techniques that you can take back to your organisation to build a culture of value creation.

This program uses case studies to illustrate how companies attempt to create shareholder value. Faculty also encourages you to think about and question your current approach to financial decisions and introduces you to new perspectives and techniques.

Examine your current approach to making financial decisions. Align your financial and marketing strategies. Learn how functions across the organization influence financial decisions and shareholder value. You will:

Dr. Percival is active in the development and teaching of various executive education programs. At Wharton since 1971, he is the lead faculty on several open-enrollment programs: Creating Value Through Financial Management and The CFO: Becoming a Strategic Partner. He has also developed customized programs for companies such as GE Capital, Pitney Bowes, IBM, Fiat, Chubb, Hartford, American Skandia, Sun Life, Siam Cement, Scientific Atlanta, Ford, and Bankers Trust.

He has been financial consultant to organizations in the public and private sectors, including the Federal Trade Commission, the Commonwealth of Pennsylvania, the U.S. Department of Labor, AT&T, Ford, DuPont, PricewaterhouseCoopers, and others. His articles have appeared in such publications as the Journal of Financial and Quantitative Analysis, the Journal of Economics and Statistics, and the Journal of Risk and Insurance. He was recently the recipient of the WEMBA Program Core Teaching Award for Financial Analysis.

About the Wharton School

The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,700 undergraduate, MBA, executive MBA, and doctoral students; more than 12,000 annual participants in executive education programs; and an alumni network of more than 84,000 graduates.

Executives seeking an in-depth examination of financial management practice, as well as senior managers who want to understand how their decisions can have an impact on shareholder value, can gain from this course. The course is beneficial to CFOs who want to explore the latest financial approaches and to finance managers who need broader perspectives. It is also useful for general managers and directors of finance, business development, and marketing who want to deepen their financial knowledge.

We encourage companies to send cross-functional teams of executives to leverage the application and value of the program. Additional benefits are available when three or more participants attend a program.

Top Participant Titles:

Top Participating Companies

Accounting Manager
Assoc. Vice President
Business Development Director
Business Development Manager
Chairman & CEO
Chief Financial Officer
Chief Operating Officer
Chief Treasury Officer
Controller
Corporate Financial Manager
Director of Finance
Director, Corporate Business Development
Finance Manager
Financial Analyst
General Manager
Managing Director
President
Vice President

ADP Netherlands
Atofina Chemicals Inc
Bayer
Cablevision Systems Corp
Constar
Delta Energy Services
Deutsche Bank Securities Inc.
GE
Merck & Co.
Murphy Oil Corporation
Sanofi Aventis
Scottish Power plc
Sharp Corporation
Tata Engineering
The World Bank

Program ROI : Selected Participant Feedback

Testimonials from past participants who attended this program at the Wharton School, University of Pennsylvania, who have applied knowledge they gained in the program.

“Rarely will you find a week-long class (or any class) that will challenge your most fundamental, deep-rooted beliefs about business, finance, and how to measure it. Great instructor enthusiasm, very professional.”

Vice President, Technology Firm

“This course challenged me to think ‘outside of the box’ relative to financial strategy and subsequent decision making. It is a good course for those individuals who are involved in value management for their company and determining a means to grow market share by ‘changing the game’.”

Vice President, Customer Service and Engineering, Telecommunications Company

“For a non-financial individual, who is however contributing to business decisions, the course raises awareness and improves thinking to better able you to challenge and judge the issues placed before you. A well-planned course with flow of logic and a developing theme through the week.”

Vice President, Regulatory CV, Pharmaceuticals Company