One of the least used Master Techniques of Business, “How to insure your success by being your own worst enemy! ©
Course Outline
Day 1
- Case Study
- Understanding the enterprise maximization building blocks
- Methods for maximizing profits:
- Becoming a customer-centric company
- Building loyalty
- Expanding lifetime values
- Creating unbreakable relationships
- Compares your practices with the best practices that others are using
- “The 10 Universal Tactics That Multiply Profits In As Little As 24 Hours!©”
- How to determine who your most valuable customers and prospects are
- Where to find the lowest cost funding to pursue valuable customers and prospects
- Corporate asset valuation from a marketing prospective and how that leads to cost effective, non-destructive reorganization
Day 2
- Q & A
- What is really e-business? How do successful companies use it?
- How to change? What to change? How to get your best employees to embrace change?
- How can I afford to do all this?
- How did one company increase sales by 50% on less than a $1000 budget?
- Case study
- Analyze and prioritize the Customer-Centric management technique and tactics in a “safe” but dynamic environment that stimulates real life challenges
Kindly Note: This program is subject to change in sequence and duration of topics at the time of delivery, based on attendee interests and involvement. This ability to be responsive to attendees is one of the benefits of the presenter being the Master Practitioner of the information.
About the Speaker
Professor Neil Lichtman has been growing, shaping and changing companies in many industries since 1973. He is among the leading Customer-Centric Management, Marketing Strategy, Database Marketing, E-Business and Reengineering consultants in the U.S. Having worked with hundreds of companies, Prof. Lichtman has helped start-ups to Fortune 500 businesses and pioneered breakthrough programs for J.C. Penney, Mobil Oil, MasterCard and other household names.
An early adopter of the World Wide Web, Prof. Lichtman advises companies ranging from manufacturers and distributors to those seeking to integrate bricks and clicks as well as direct marketers trying to align new marketing channels. As a result of his consulting in wholesale, retail, catalog, direct response, customer service, sales, marketing and web technologies, he has been in the vanguard of the e-business revolution.
Prof. Lichtman frequently provides on-site training, speaks at seminars, has written several books, executive reports and published articles, hosted VoiceAmerica’s show, Marketing4Profit and been interviewed on radio and TV. His company’s website, www.Marketing4Profit.com, filled with flash and video, is an example of what can be done on a small budget. Most of all, he believes that the rules are easy. “You have to always allow the customer the opportunity to do what is best for you, any profitable way they want.” He loves sharing the details, interactively with business leaders around the world.
Key Takeaways:
- Learn personally from one of the leading experts in business and management.
- Prepare effectively for challenges ahead in leadership roles.
- Help you to achieve real results today and for a lifetime.
- You will be awarded with a NYU Certificate of Attendance at the end of the program.
Who Should Attend?
- CEO / Entrepreneurs / Business owners
- Senior Strategic Managers
- Sales & Marketing Managers
Normal Rate: RM2500 per participant
Early Bird Rate: RM2370 per participant (registration & payment received by 15 June 2006)
We offer preferential pricing to corporate and group registrations. For more information, please contact our Project Manager, Andrina Yeo at 03-7726 3000 or our Project Executive, Kelly Tan at 03-2273 8286 (email: execseries@kmdc.com.my).
