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Value Creation, Marketing & Sales Management Series

Course Title WORLD CLASS CUSTOMER SERVICE MANAGEMENT WORKSHOP (HRDF Claimable)
Course Code WCCSMW
Date October 10-11 , 2011 Course fee: RM1,280 per pax
Course Overview

Running a customer facing establishment is tough.  You are frequently confronted with customers whose demand changes with each encounter, your staff whose expertise take forever to acquire and a never-ending workload.  How can you run your customer oriented establishment effectively and efficiently?  How can you delight your customers and provide them with world-class services?

In this workshop, participants will learn the secrets to building a World Class Service establishment. The case studies discussed in this workshop will include examples from Disney, Ritz Carlton, Hewlett Packard, etc. 

This fun and interactive workshop will be conducted with a good blend of instructions, discussions and role-plays.  Participants are encouraged to bring their real-life customer related scenarios to the class for discussions.

Target Audience General Managers, Business Managers, Help Desk Managers, Call Center Professionals, Services Operations Managers, Customer Support Managers, Services Quality Managers and all managers responsible for the effective and efficient running of the customer support center.

Selected Session Topics

  • Customer Service Management Overview
  • Customer Service Culture
  • Customer Service is a team sport
  • Service Strategies
  • Know me
  • Service Fundamental
  • Hear Me
  • Delight Me
  • Service Recovery/Processes
  • Handling Difficult Customers
  • Application & Guided Discussion
Key Take-Away
  • Understand what is customer satisfaction and the various ways to delight a customer;
  • Devise service strategies;
  • Understand the WOW elements in delighting a customer and learn how to incorporate them in the service strategies, plans and actions;
  • Walk through a day in a customer life cycle and identify the various Contact Points;
  • Find ways to delight the customers although customers may have just encountered a service failure.
The Trainer Angeline Yong. Angeline was the HP Country Manager, Education, before she her involvement with Everest Innovation.

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Course Title People Skills for Success in the Workplace (HRDF Claimable)
Course Code PSFSITW
Date March 14-15, 2011 or September 19-20, 2011 Course fee: RM1,280 per pax
Course Overview

The ability to get along with people is a critical skill required by all managers and leaders. This makes them good managers and leaders.
However, great managers and leaders do not merely know how
to get along with others; They know how to help others win and
deliver results!
This ability differentiates good managers from great managers!
If you desire to go from good to great and increase your effectiveness at the workplace, home and community, then this program is for you!

Target Audience Supervisors, managers, team leaders and anyone who needs to lead, manage and coach others.

Selected Session Topics

  • Introduction: People Skills
  • First Impressions Count
  • Relate & Connect with People
  • Understand & Know Yourself
  • Identify your strengths
  • Understanding Others (S,C,M,P)
  • Giving & Receiving Feedback
  • Managing Conflict & Difficult People
Key Take-Away • Personal Awareness – discovering your strengths & weaknesses;
• Communication: Influencing & Persuasion skills
• Reading, Understanding & Connecting with others;
• Tips & Techniques for handling difficult people and managing
conflict;
• How to be a manager-coach in order to help others grow;
• How to build the team and develop leaders.
The Trainer Angeline Yong. Angeline was the HP Country Manager, Education, before she her involvement with Everest Innovation.

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Course Title Essential English Communication & Writing Skills (HRDF Claimable)
Course Code EECWS
Date November 9-10 , 2011 Course fee: RM1,280 per pax
Course Overview

Almost every working executive can benefit from improving his
communication and writing skills. As the world becomes a global
village, every employee is a global worker and thus has a need to be
understood internationally to get ahead and succeed.
For organizations who market their products & services internationally,
there is an even greater need to ensure that their staffs project a
professional image through their English language proficiency and
business writing competency.
Many executives in professional services today face the challenge of
writing constructively and concisely to clients even though they may
communicate with confidence verbally.
Others struggle with low selfconfidence because they are conscious about their ability to converse well in the English language.
This workshop aims to help participants who want to improve
their communicative English language skills while helping them
improve their business writing skills in a practical way.

Target Audience Non-executives, executives and managers & anyone who needs to
improve his or her English Communication & Business Writing
skills.
Key Take-Away By the end of the program, the participants should be able to
achieve the following:-
• Appreciate, know and understand the basics of effective & credible communication in business and at work;
• Learn how to write accurate sentence structure;
• Understand how to organize business content or messages to
meet purpose, audience and tone;
• Learn how to maintain flow of thoughts in written communication;
• Learn the basics of sentence structure and grammar;
• Learn how to write emails, letters and correspondences in plain
English professionally.
The Trainer Angeline Yong. Angeline was the HP Country Manager, Education, before she her involvement with Everest Innovation.

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Course Title WORLD CLASS CUSTOMER SERVICE MANAGEMENT WORKSHOP (HRDF Claimable)
Course Code WCCSMW
Date October 10-11 , 2011 Course fee: RM1,280 per pax
Course Overview

Running a customer facing establishment is tough.  You are frequently confronted with customers whose demand changes with each encounter, your staff whose expertise take forever to acquire and a never-ending workload.  How can you run your customer oriented establishment effectively and efficiently?  How can you delight your customers and provide them with world-class services?

In this workshop, participants will learn the secrets to building a World Class Service establishment. The case studies discussed in this workshop will include examples from Disney, Ritz Carlton, Hewlett Packard, etc. 

This fun and interactive workshop will be conducted with a good blend of instructions, discussions and role-plays.  Participants are encouraged to bring their real-life customer related scenarios to the class for discussions.

Target Audience General Managers, Business Managers, Help Desk Managers, Call Center Professionals, Services Operations Managers, Customer Support Managers, Services Quality Managers and all managers responsible for the effective and efficient running of the customer support center.

Selected Session Topics

  • Customer Service Management Overview
  • Customer Service Culture
  • Customer Service is a team sport
  • Service Strategies
  • Know me
  • Service Fundamental
  • Hear Me
  • Delight Me
  • Service Recovery/Processes
  • Handling Difficult Customers
  • Application & Guided Discussion
Key Take-Away
  • Understand what is customer satisfaction and the various ways to delight a customer;
  • Devise service strategies;
  • Understand the WOW elements in delighting a customer and learn how to incorporate them in the service strategies, plans and actions;
  • Walk through a day in a customer life cycle and identify the various Contact Points;
  • Find ways to delight the customers although customers may have just encountered a service failure.
The Trainer Angeline Yong. Angeline was the HP Country Manager, Education, before she her involvement with Everest Innovation.

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Course Title VALUE CREATION AND SELLING WORKSHOP (HRDF Claimable)
Course Code VCSW
Date July 11-12 , 2011 or December 7-8, 2011 Course fee: RM1,280 per pax
Course Overview

Consider the following scenarios:

  • Are you tired of competing simply on prices because your product/ services seem like a commodity to your customers?
  • Do you wish to differentiate your product/services from your competitors and sell it at a premium?
  • Do you have difficulty articulating the value of your product/services to your customers?
  • Would you like to know how much your customer is willing to pay for your services?

If your answer is YES to the above questions, then this workshop is for you. 

This dynamic workshop will be conducted with a good blend of instruction and discussions. Participants are encouraged to bring a product/service to the class to create value surrounding it.

Target Audience

Sales and Account Managers Business Managers, Services Sales Managers, Customer Support Managers, Marketing Managers and Product Managers.

Selected Session Topics

  • Introduction to Value Creation and Selling
  • Major Account Management
  • 3 tiers of Customer Management
  • Major Account Profiling
  • Strategies for Value Creation
  • Understanding the Customer
  • Value Quantification
  • Selling in terms of profit and savings
  • Value Selling
  • SERVICE Methodology
Key Take-Away
  • Understand your customers’ and customers’ customers Most Urgent and Most Important Needs;
  • Create the values that your customers really wanted and the services that are not there but are needed by your customers;
  • Value add to services that your customers have already purchased;
  • Articulate the values to your customers beyond the features and benefits described in your brochures;
  • Position yourself and create a distinct difference in your product or services from your competitors;
  • Sell the value of your products and services at a price FAR ABOVE your cost to give HIGH PROFITIBILITY, yet keeping your customers wanting for more.
The Trainer

Lee Kwan Leong. Kwan Leong was a legal practitioner/head of legal department. His passion for helping people to grow and improve led him onto the path of training and consulting. Kwan Leong brings his wealth of experience in solving clients’ problems creatively (people management and sales) into the workshops.

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Course Title

CUSTOMER SERVICE EXCELLENCE WORKSHOP (HRDF Claimable)

Course Code CSEW
Date April 4-5, 2011, April 25-26, 2011 or August 9-10, 2011

Course fee: RM1,280 per pax

Course Overview

In today’s business environment, providing excellent customer service can be the critical difference in your organization’s success.

Customer service involves all the activities, which your business and your employees conduct or perform to satisfy customers. This means more than just handling complaints, providing refunds or exchanges on returns, and smiling at customers. Customer service also means having the right mindset and going out of your way for the customer, doing everything possible to satisfy the customer, and making decisions that benefit the customer.

This fun and interactive workshop will be conducted with a good blend of instructions, discussions and role-plays.  Participants are encouraged to bring their real-life customer related scenarios to the class for discussions.

Target Audience

All Frontline Staff, Supervisors, and executives in the service industry and anyone who needs to be in contact with the customer should attend. 

Selected Session Topics

  • Customer Service Excellence
  • Customer Service Mindset
  • My Role in Customer Service
  • Communication
  • Service Language
  • Managing Expectations
  • Service Skills Set
  • Know your Customer
  • Hear your Customer
  • Delight your customer
  • Service Recovery
  • Handling Difficult Customers
  • Keeping Cool
  • How to say No
Key Take-Away

The main objectives of this workshop are to:

  • Create awareness for service quality and excellence;
  • Provide a platform for participants to experience service from both the customer’s and provider’s perspectives;
  • Enhance personal service professionalism;
  • Apply service skills in challenging situations;
  • Shift the participants’ mindset from “doing my job” to “doing what my customers value most”.
The Trainer

Angeline Yong. Angeline was the HP Country Manager, Education, before her involvement with Everest Innovation.

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Course Title VALUE CREATION & SELLING FOR MAJOR ACCOUNTS WORKSHOP (HRDF Claimable)
Course Code VCSMAW
Date TBA Course fee: RM1280 per pax
Course Overview
  • Introduction to Value Creation and Selling
  • Major account Management
  • 3 tiers of Customer Management
  • Major Account Profiling
  • Strategies for Value Creation
  • Understanding the Customer
  • Value Quantification
  • Selling in terms of profit and savings
  • Value Selling
  • SERVICE Methodology
Target Audience Major Account Managers, Senior Sales Representatives, Business Managers, Services Sales Managers, Customer Support Managers, Marketing Managers, Product Managers and Entrepreneurs.

Selected Session Topics

Consider the following scenarios:

  • Do you find your prices being slashed because you could not get pass the Purchasing Manager to the Decision Maker?
  • Do you wish to differentiate your solutions from your competitors and sell it at a premium?
  • Do you find yourself losing your best accounts to your competitor simply based on price?
  • Do you understand your major accounts well enough such that you can anticipate their needs and are able to craft a compelling solution for them?
  • Do you want to build major account loyalty?

If your answer is YES to the above questions, then this course is for you. 

This dynamic workshop will be conducted with a good blend of instruction and discussions. Participants are encouraged to bring a product/service to the class to create value surrounding it. 

Key Take-Away

The main objectives of this workshop are to:

  • Understand the true value of your products and services and be able to articulate them from your customer’s perspectives;
  • Quickly and professionally by-pass the purchasing manager (who bargains on prices) to your real decision maker (who buys your values for his business);
  • Understand how your products and services can be used to help your customer generate profit or save cost;
  • Position yourself as a Customer Profit Improver and create a distinct difference in your solution from your competitors;
  • Understand your customer needs better through Major Account Profiling;
  • Anticipate your Major Account Need by proper and predictive account management;
  • Sell higher up the customer’s organization
The Trainer

Lee Kwan Leong. Kwan Leong was a legal practitioner/head of legal department. His passion for helping people to grow and improve led him onto the path of training and consulting. Kwan Leong brings his wealth of experience in solving clients’ problems creatively (people management and sales) into the workshops.

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Management Development Programmes:

Innovative Strategic Planning & Leadership Series
Leading Self for Excellent Performance
Interpersonal Skills - Building Winning Relationship Workshop
Innovation & Creative Thinking Workshop
Managing "Impossible" People
Motivate to Win
Working with & Motivating People Towards Excellence
Motivate others to Win
Communicate with Confidence - How to Influence & Win with People
Value Creation Sales & Marketing Management Series
Value Creation and Selling Workshop
Customer Service Excellence Workshop
World Class Customer Service Management Workshop
Value Creation & Selling for Major Accounts Workshop
Project Management Series
Project Management Framework (3 day workshop)
Project Integration & Communication (3 day workshop)
PMP Examination Preparation Boot Camp (5 day weekend workshop)
Successful Project Management
Practical Project Management (Includes Ms Project 2007 Lab Work)
Project Quality Management (3 day workshop)
Project Risk & Cost Management (3 day workshop)
PMP Examination Preparation Boot Camp (5 day workshop)

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Executive/Management Development Programme


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MORE INFORMATION

+ Download KDU Management Development Centre (KMDC) Programme Brochure HERE
+ Download KMDC Programme Registration Form HERE
+ Download KMDC Programme Schedule 2011 HERE
+ Information on HRDF Claims
+ Download KDU and KMDC LOCATION MAP HERE
+ Download Instructions on Using SMS for Checking Information & Enrolment HERE

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