A Sime Darby - Haas - KMDC Executive Series Co-presentation: A Strategy for Sustainability: The Challenge & The Response 2-Day Executive Seminar       Speaker : Professor Paul Tiffany Date : December 8 & 9, 2009 Time : 9:00am – 5:00pm Venue : Sime Darby Convention Centre, Kuala Lumpur Download Programme Brochure & Registration Form HERE>> | Interview with Professor Paul Tiffany (1) Topic: Strategy Execution and Leadership in today's economic climate. Interview with Professor Paul Tiffany (2) Topic: How Businesses Can Survive and Thrive in today's economic climate. Course Outline    Day 2: Module 1: 9:00-10:30 I.  Sustainability: Structure and Process A.  Building Sustainability into Organizational Structure Issues of structure: centralization vs. decentralization Analogies from corporate innovation: how is this done best within the corporation? Creation of a “CSO” position? (Chief Sustainability Officer) Devolving the sustainability challenge to the business units Creating appropriate structural mechanisms—including reporting and responsibility, success metrics, incentives, and legitimization of the function B.  Process Issues 1. What is organizational process? 2. Incentives, communications, controls, and issues of organizational “culture” Problems with process: Appropriate rewards Potential sustainability initiatives E.g., “Sustainability Olympics” E. g., “Best Sustainability Initiative” rewards Dealing with suppliers and customers in sustainability issues Monitoring issues Encouraging supplier and customer involvement: “Open Sustainability” approaches 4. Appropriate public relations initiatives for corporate communication of sustainability improvements Participant Process Workshop  Participants will be formed into appropriate small groups and each will be given an assignment regarding specific process issues (assignment to-be-determined)  Refreshment Break – 10:30-11:00 Module 2: 11:00-12:30  II. The Sustainability Initiative: Strategic Execution A. Making Change Happen What participants need to do: leadership responsibilities Detailed implementation plans Measuring success Issues in Sustainability Execution Managing Sustainability Stakeholders Creating a “sustainability roadmap” Rewarding and spotlighting success  12:30-14:00      Lunch-Networking Break Module 3: 14:00-16:00 Small-group case-study discussion followed by brief representative presentations by randomly selected groups.  The assignment is to-be-determined. Module 4: 16:15 -17:00 C. Where Do We Go From Here? Program summary and conclusions Definition of specific next steps by participants (self-reporting procedures) A personal agenda for change Drivers and resistors that will likely be encountered in implementation of sustainability change initiatives Presentation of certificates of attendance Course Outline    Day 1: Module 1: 9:00-10:30 I. “Sustainability” – What Does This Mean? The business corporation: profit AND social responsibility! Sustainability does not mean the abandonment of profit— in fact, it is the opposite “CSR” (corporate social responsibility” and sustainability initiatives Sustainability and corporate “PR” Separating truth from fiction Rewarding action and not just talk Strategies for corporate sustainability Sustainability and organizational change Examples of prior success and failure stories in sustainability initiatives Sustainability as a process, not just an event A model of change: fundamental issues The Cap-Gemini “Four-Boxes” change management model Key elements of the strategic approach to sustainability: Organizational Strategy Organizational Structure Organizational Processes (incentives, communications, controls, leadership, and culture)  Refreshment/Networking Break – 10:30-11:00 Module 2: 11:00-12:30 Corporate sustainability as the management of change  What does change management require? The critical role of organizational leadership The commitment of senior management The development of a detailed plan for achievement Where does change management start? Top management involvement—symbolically and substantively How is change management implemented? Plans and incentives at all organizational levels A template for change  12:30-14:00      Lunch-Networking Break Module 3: 14:00-16:00           Small-group discussion followed by brief representative presentations by randomly selected groups.  The assignment is to-be-determined, but will be either a workshop on a relevant sustainability topic or a case study assignment concerning an appropriate case. Refreshment Break – 16:00-16:15 Module 4: 16:15 -17:30 II. Sustainability Today: What Is Your Organization Doing?  What are you already doing? Defining an inventory of current sustainability initiatives in the corporation Defining past significant accomplishments in your sustainability program Examples of a “success stories” Where are you going? Goals and objectives for sustainability: developing and defining appropriate metrics for success Time-frame issues: what, when, and where The economic analysis of sustainability initiatives: creating a corporate template for analysis (e.g., sustainability and appropriate ROI measurement)   Who Should Attend Managers & executives of medium and large organisations dealing with the challenge of change in an uncertain environment. Chief Executive Officer (CEOs), Directors, Senior Managers, Managers, Senior Executives. Key Take-Aways Learn personally from one of the world’s leading experts in business and management. Prepare effectively for challenges ahead in leadership roles. Network with other managers and executives to share perspectives and experience to meet the demands of change. Real-life case studies and discussion forums provide great opportunities to learn best practices from around the world. Be better equipped to rethink the strategies and tactics of your own organization, and redefine what you have to do to succeed in the foggy future of the current marketplace. • Speaker : Professor Paul Tiffany, Ph.D. Dr. Paul Tiffany is a highly experienced business consultant and an acclaimed facilitator of management training and development programs for leading firms and organizations throughout the world.  He currently serves as a Senior Lecturer at the Haas School of Business of the University of California, Berkeley, where he teaches courses in Business Policy & Strategy and International Management.  Prior to this Professor Tiffany served as a lecturer at the Graduate School of Business, Stanford University and as a professor  at the Wharton School of the University of Pennsylvania. He currently serves as a Visiting Professor at Sasin, the Graduate Institute of Business at Chulalongkorn University in Thailand; IOMBA, the International Organizations MBA program at the University of Geneva; and the Columbia University School of Business in New York City, and also taught the strategic management core course in the executive MBA program at CEIBS in Shanghai for the past four years.  Professor Tiffany earned his undergraduate degree from Loyola University, an MBA from Harvard University, and his Ph.D. from the University of California at Berkeley (all in the US). Professor Tiffany is also a well-known author.  His book The Decline of American Steel was published by Oxford University Press in 1988, and appeared in a Japanese edition in 1989.  Business Plans for Dummies (John Wiley & Sons), co-authored with Dr. Steven Peterson, was published in 1997 and again in 2005 in a 2nd Edition.  It was a world-wide Top-Five finalist in the Booz Allen/Financial Times “Best Business Book of 1998” competition.  The first edition went through fifteen printings, and was available in ten languages.  Professor Tiffany is the recipient of numerous awards for his teaching, including the Cheit Award as the outstanding professor in the Berkeley-Columbia Executive MBA program, in both 2003 and 2004.   He was recently featured in a full-length story in the FINANCIAL TIMES about his world-wide teaching; see: http://www.ft.com/cms/s/a04dc7b8-d03e-11db-94cb-000b5df10621.html Dr. Tiffany currently leads Paul Tiffany & Associates, a multi-specialty consulting and training organization that offers management services to firms throughout the world.  Recent clients have included Deutsche Post World Net (Germany), Siam Cement Group (Thailand), Thai Beverage (Thailand), Genentech, The Hartford Insurance Co., Statoil (Norway), Microsoft, Mohegan Sun Resort and Casino (USA), US Steel, Raytheon, Toyota (Japan), Young Presidents Organization (YPO) of Thailand, Stock Exchange of Thailand (SET), Cisco Systems (USA), Korean Management Association (Korea), Banc of America, IBM Thailand, and MinSheng Bank (China), among many others.  He is a keynote speaker at conferences throughout the world, and is a regular commentator on business and economic topics in the press and radio in both the US and abroad. Your Investment Regular Price:   RM 3900 per participant (individual)                           RM 3500 per participant (3 pax)                           RM 3300 per participant (5 pax) Early Bird Price: (for registrations before Nov 6, 2009)                           RM 3300 per participant (individual)                           RM 3200 per participant (3 pax)                           RM 3000 per participant (5 pax) Fees are inclusive of registration, course materials,  refreshments and lunch for the two-day event. We encourage companies to send cross-functional teams to leverage the application and value of the programme. Please contact us for special group rates for more than three participants. Contact Us: 03-7712 3388  Email: start@kmdc.com.my  Fax: 03-7726 9559 / 7712 3366 ENROL NOW: Download Programme Brochure & Registration Form HERE>> | | KMDC 2008 Programme Portfolio >> About Haas School of Business, UC Berkeley For over 100 years, the Haas School of Business at the University of California (UC), Berkeley, has offered a superb management education to outstanding men and women from around the world. The School is one of the world’s leading producers of new ideas and knowledge for all areas of business, and a launching point for many new businesses. The Haas School is widely known for its diverse and talented faculty, staff, students and alumni. They have created an innovative academic culture that stresses cooperative teamwork, entrepreneurship, a global point of view, and an emphasis on new ideas and fresh perspectives. The school’s programs benefit significantly from the university’s practice of interdisciplinary research and teaching, and the school’s strong connections to nearby Silicon Valley. The University of California, Berkeley is known as an innovator in business and technology. It is a world-recognized leader in breaking down industry and academic boundaries and developing dynamic, multi-disciplinary approaches to solving complex business and societal challenges.  UC Berkeley prides itself on challenging convention and thinking “outside the box”.  This approach has consistently produced outstanding results: UC Berkeley faculty members have won 20 Nobel Prizes, and another 24 Nobel Prizes have been awarded to their alumni.  As a group, the Berkeley faculty also includes 29 National Medal of Science honorees, 27 MacArthur Fellows, and 5 Pulitzer Prize winners, as well as 122 members of the National Academy of Sciences, and 216 members of the American Academy of Arts and Sciences.  UC Berkeley has been ranked the premier research university in the United States in each of the National Research Council’s surveys of the last 40 years. About KMDC (KDU Management Development Centre) KMDC is a workforce transformation and learning solutions provider. KMDC is established to develop and enhance the capabilities of professionals through leading edge and high quality executive education and professional development programmes. KMDC offers innovative learning solutions with emphasis on personal and professional growth for the individual and integrated management solutions for dynamic organisational change. The team in KMDC understands what drives individuals and organisations to succeed and advance into leadership positions. Our model engages learning members in a transformational experience that goes beyond the mere acquisition of knowledge. Our learning network aims to bring professionals, client organisations, partner learning providers and learning members together in a network that can promote lasting, rewarding and satisfying learning experiences. KMDC 2009 Programme Portfolio >> ENROL NOW: Download Programme Brochure & Registration Form HERE>> | For enquiry, please contact: 03-7712 3388    Email: start@kmdc.com.my Disclaimer: KMDC reserves the right to alter this presenter(s) without further notice; however, the programme is intended to run as advertised. KMDC reserves the rights to cancel or postpone this activity due to insufficient numbers – registrants will be notified and payment refund in full.

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