Location

Date

Number of Participants

KMDC, Kuala Lumpur

To Be Advised

Maximum 35 pax

Effective Online Marketing for Business Success examines and discusses the impact of interactive digital technologies on marketing science and practice.

Particular emphasis is given to the role of the World Wide Web (Web) in current and future integrated marketing communication, in customer fulfilment strategy, in developing and maintaining customer relationships, and their influence on organisational performance. Best practices and case study of successful online marketing companies in Malaysia would be explored.

1st Day: 9:00am – 5:00pm

Introduction to online marketing

Online marketing research approaches and methods

Online value chain strategy

Online business models and eMarketing strategy

Moving from an Internet presence to transacting online

Integrated marketing communication strategy and the Internet: Effective business website design

After attending this seminar, participants should be able to :

- To develop an appreciation of the issues in effectively integrating the Net/Web into competitive marketing strategy

- To gain perspective on interactive digital technologies and their place in business strategy and business form

- To progress models for research into, and use, of computer-mediated hypermedia in integrated marketing communication, online customer fulfilment strategies, and in improving organisational performance through management of customer relations.

2nd Day: 9:00am – 5:00pm

Business performance measures and Web audits. Online audiences, measurement, and cost effectiveness

Global and local online marketing strategy

Online relationship management

Databases and online marketing

Case study analysis & presentation

Speaker’s Profile

Lim Chor Ghee is the director / consultants of companies involved in professional training, e-learning and multimedia solutions and management consultancy services. He is also attached as a consultant to a tax and business advisory firm with regional affiliations.

His previous capacities includes that as the vice president (corporate affairs) for a public-listed multinational, in which he was instrumental in structuring, establishing and managing international business operations in more than 15 countries. He was attached with the international accounting firms - Coopers & Lybrand and Price Waterhouse in his early career days.

A Certified Training Professional accredited by ARTDO/ITD, he is a regular trainer with professional bodies, training institutions, and corporations in Malaysia, Sri Lanka, Bangladesh and Singapore . Chor Ghee also lectures for undergraduate and postgraduate

programs, including in strategic management accounting and international business strategies. A member of Certified Practising Accountants Australia, Malaysian Institute of Accountants, Malaysian Institute of Taxation, Malaysian National Computer Confederation, Global Association for Risk Professionals (USA) and Academy of International Business (USA).

He holds several academic qualifications - Master of International Studies (in Political Economy and International Relations) degree from the University of Sydney, Master of Business Administration (Distinction) degree from Heriot Watt University, Postgraduate Certificate in Electronic Business from the University of Southern Queensland, and Bachelor of Commerce degree from the University of Melbourne. Chor Ghee is currently pursuing doctoral research on the internationalization and performance of Malaysian companies with the University of South Australia.