Location

Date

Number of Participants

KMDC, Kuala Lumpur

To Be Advised

Maximum number: 35

The seminar provides a closer examination of the various strategic approaches. It examines the failure of marketing to respond effectively to the demands of the business community for approaches to the very real problems of product market selection. The fact that strategic approaches were initially developed not only outside marketing theory but often outside the domain of marketing practitioners suggests that there was a substantial failure to reconstruct marketing theory and practice to address this new set of issues.

After attending this seminar, participants should be able to :

-          examines the nature of strategic marketing planning as a process and introduces a number of key concepts relevant to the marketing strategy formulation framework.

-          understand the concept of a market and the environment that shapes and reshapes the market as the environment changes.

-          learn about analytical tools that are used to examine external market opportunity as well as organisational capability. Consumer and competitor analysis is important to strategy formulation from the perspective that consumer needs that are not met or imperfectly met represent market opportunity, while competitors are rivals who may target the same market opportunity.

-          evaluate strategy options in terms of the organisation’s unique character and market posture. The topics provide the appropriate concepts as well as analytical tools to identify and analyse decision alternatives facing management in the areas of growth, competitive and product portfolio strategy.

-          the topics provides a basis for assessing and putting strategy alternatives in a priority order and examines concepts that are relevant. 

1st Day: 9:00am – 5:00pm

Topic 1: Marketing Planning and Strategy

Topic 2: Market and environmental analysis

Topic 3: Market segmentation, customer analysis

Topic 4: Competitor analysis

Topic 5: Internal analysis

Topic 6: Growth strategy

Case study analysis & presentation

2nd Day: 9:00am – 5:00pm

Topic 7: Market targeting and positioning strategies

Topic 8: Product strategy

Topic 9: Pricing and distribution strategies

Topic 10: Promotional strategies

Topic 11: Evaluating the strategic options

Topic 12: Implementing marketing strategy

Case study analysis & presentation

Speaker’s Profile

Joanne Hee, MBA, MEd Psy, MA (HR Transformation) a leading corporate consultant trainer, has more than fifteen years of hands-on experience in human resource development and training of leaders, managers and supervisors. Over the years, she has held numerous training and academic programs, among others, a series of human capital management, change management, creativity, motivational and marketing strategies programs for corporate bodies, public sector organisations and academic institutions.Joanne is highly sought after as a key-note trainer for diverse crowd, comprising of executives, managers, CEOs from numerous companies like Sime Darby Group, Muda Holdings, Brunsfield, Dynabook. She was hired by Danone Britannia Biscuits as a change agent consultant. Affin Bank also engaged her for a series of Creativity in the k-economy workshops.

Joanne is also the chief editor and consultant to Citibank in their management training program, specializing in Managing Self, Others and Organisation. The Malaysian Education Ministry has engaged her as the trainer for 350 educational principals in Communication Skills and Motivation Skills development program.

Joanne Hee’s seminars are highly participative as she instills a flavour of excitement in the participants to improve in their jobs. Numerous clients have been surprised at the positive impact she has on the participants and as such noticeable improvements has been seen by employers after her workshops - as Joanne Hee is  a firm believer that every human being should continue in the creative discovery of their truest potential.