Search Marketing - How It Works: Complete Search Marketing Cycle with SEO, PPC and Analytics

Search Marketing How It works
This workshop enables digital marketers/SME entrepreneurs to setup a complete cycle of search marketing set-up including Analytics, SEO and PPC to capture these moments for marketing opportunities.


June 16, 2019


June 16, 2019


Level 3, Admin Block, KDU Glenmarie Campus,   View map

Search Marketing  – How It Works:

Complete Search Marketing Cycle with SEO, PPC and Analytics

1-Day workshop to learn what you need to master the search marketing cycle


Workshop Description

HRDF - How To Claim

Remember when you learn about a new book or movie and immediately search online to know more about it? Nowaday, people often use their second screens to search for info about what they’ve encountered in life—commercials included. These ‘I-want-to-know’ moments are a chance for brands to be present, relevant, and to gain insights. This workshop enables digital marketers to setup a complete cycle of search marketing set-up including Analytics, SEO and PPC to capture these moments for marketing opportunities.


Learning Outcome

● Understand the fundamentals of search marketing
● Use Keyword Planner to conduct strategic keyword and competitive research
● Apply SEO techniques to optimize your website
● Use Google Ads to launch a successful paid search campaign
● Measure the effectiveness of organic and paid search campaigns


Module Outline

1. Overview of Search Marketing
2. SEO Essentials
3. Paid Search
4. Analytics Setup
5. Applied Analytics


Trainer: J. H. NgJ. H. Ng

  • COO and Co-Founder of iNetSOHO, Mobile & Web Solutions Provider
  • Co-Founder of CMYK91, Digital Marketing Agency
  • Social Media and Digital Marketing Expert
  • Genovasi Design Thinking Ambassador
  • Learning Solution and Technology Specialist
  • Certified Trainer, Google for Education
  • Google Certified Educator

Joo Hui has been involved in operating, marketing, training, and consulting across Education, Gaming, Marketing and Online Business for more than 10 years with the intention of dramatically increasing productivity through user-centric product design and market communication. His area of expertise is in Digital Marketing, Google for Education, G Suite for Work and Design Thinking.

He is a design thinking practitioner that believes in focusing user-centric designs across the development of product and services to the planning and setup of marketing and company operation. He enforces the application of the Empathise – Define – Ideate – Prototype – Test, the design thinking process, and always ensures effective collaboration across the organization.

Joo Hui believes that learning should be both challenging and fun. Since change is the only thing that is permanent in both life and work, learning should be continuous and lifelong.


Date, Time & Duration:

 Sunday, June 16, 2019,    Time: 9:00am to 5:00pm



KDU University College Utropolis Campus, Glenmarie,

Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam, Selangor.

Location map HERE                          GPS Coordinates:  3.092604, 101.559762


Fee (HRDF Claimable):

RM954 nett per participant


Register NOW!

Download Application Form CLICK HERE.

Submit your form with proof of payment or company’s letter of undertaking to KMDC:, or Fax: 603 5565 0797, or Whatsapp: 012 3989 9030

KMDC’s RHB Bank Account Number: 212 349 000 543 53 (KDU Management Development Centre Sdn. Bhd.)


In-House Customised Workshop:

All our training programmes can be customised and offered as 1-day or 2-Day In-House Training Workshop. To inquire, call: 03- 5565 0793/0799 or email:



Contact Us

Email:, FAX: +603 5565 0797
Telephone: +603 5565 0799, +603 5565 0798, +6012 398 9030

Address: KDU Management Development Centre Sdn. Bhd. (KMDC)
KMDC Office, Level 3, Admin. Block,
KDU University College Utropolis Glenmarie Campus
Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam
Selangor Darul Ehsan, Malaysia.


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