The 1-Day Introduction to Digital Marketing workshop explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain basic understanding of the core principles of digital marketing through a foundational introduction to each, be able to distinguish between traditional and digital techniques, whilst also gaining insight into creating, implementing and measuring effective digital marketing campaigns.
Catching the Digital Wave of Change!
Introduction to Digital Marketing (August Intake)
(1-Day Public Workshop)
What will you learn?
The introductory workshop in Digital Marketing provides you with an basic introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing, search marketing, SEO, analytics, digital strategy and planning.
Topics covers include:
- Concepts & Definition of Digital Marketing
- Traditional Approach
- Digital Approach
- New Marketing
- Digital Channels: SEO, Search Marketing (PPC), Email Marketing, Display Advertising, Social Media Marketing, Mobile Marketing
- Digital Strategy & Planning
Who should take this digital marketing course?
A background in a related discipline is not required; the aim of the introductory workshop is to enable you to have an overview of everything you need to know about digital marketing at a basic level. You could be a manager, executive, fresh graduate, beginner, small business owner or marketing professional looking to catch up with the digital business environment.
This workshop will be conducted with a good blend of interactive classroom style delivery, discussions and feedback with active group discussions.
Date, Time & Duration:
Date: Saturday, August 18, 2018 (1-day workshop), Time: 9:00am to 5:00pm
Date: Saturday, December 8, 2018 (1-Day Workshop), Time: 9:00am to 5:00pm
KDU University College Utropolis Campus, Glenmarie,
Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam, Selangor.
Location map HERE GPS Coordinates: 3.092604, 101.559762
Fee (HRDF Claimable):
RM900 per participant
- Group of 2+ & Early Bird Promotion* @RM800 per pax.
2. Special Reward: Company that sponsored more than 5 participants to attend any of our workshops (can be different topics) before December 5, 2018, will be eligible for 5 complimentary seats – choose one of these 2 workshops: “Introduction to Digital Marketing” or “Personal Financial Management“. All free seats have to be utilised in 2018.
*Early Bird Promotion ends July 15, 2018
Submit your form with proof of payment or company’s letter of undertaking to KMDC: firstname.lastname@example.org, Fax: 603 5565 0797.
KMDC’s RHB Bank Account Number: 212 349 000 543 53 (KDU Management Development Centre Sdn. Bhd.)
In-House Customised Workshop:
All our training programmes can be customised and offered as In-House Training Workshop. To inquire, call: 03- 5565 0793/0798 or email: email@example.com
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