Introduction to Digital Marketing (December Workshop)

Who should take this digital marketing course? A background in a related discipline is not required; the aim of the introductory workshop is to enable you to have an overview of everything you need to know about digital marketing at a basic level. You could be a manager, executive, fresh graduate, beginner, small business owner or marketing professional looking to catch up with the digital business environment.

Start

December 8, 2018

End

December 8, 2018

Address

KDU University College Utropolis Campus, Glenmarie, Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam, Selangor Darul Ehsan, MALAYSIA.   View map

The 1-Day Introduction to Digital Marketing workshop explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain basic understanding of the core principles of digital marketing through a foundational introduction to each, be able to distinguish between traditional and digital techniques, whilst also gaining insight into creating, implementing and measuring effective digital marketing campaigns.

 

Catching the Digital Wave of Change!

Introduction to Digital Marketing

(1-Day Public Workshop)

 

What will  you learn?

The introductory workshop in Digital Marketing provides you with an basic introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing, search marketing, SEO, analytics, digital strategy and planning.

 

Topics covers include:

  1. Concepts & Definition of Digital Marketing
  2. Traditional Approach
  3. Digital Approach
  4. New Marketing
  5. Digital Channels: SEO, Search Marketing (PPC), Email Marketing, Display Advertising, Social Media Marketing, Mobile Marketing
  6. Analytics
  7. Digital Strategy & Planning

 

Who should take this digital marketing course?

A background in a related discipline is not required; the aim of the introductory workshop is to enable you to have an overview of everything you need to know about digital marketing at a basic level. You could be a manager, executive, fresh graduate, beginner, small business owner or marketing professional looking to catch up with the digital business environment.

 

Workshop Methodology:

This workshop will be conducted with a good blend of interactive classroom style delivery, discussions and feedback with active group discussions.

 

Date, Time & Duration:

Saturday, December 8, 2018 (1-Day Workshop), Time: 9:00am to 5:00pm

 

Venue:

KDU University College Utropolis Campus, Glenmarie,

Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam, Selangor.

Location map HERE                          GPS Coordinates:  3.092604, 101.559762

 

Fee (HRDF Claimable):

RM900 per participant

 

Promotion:

  1. Group of 2+ & Early Bird Promotion* @RM800 per pax.
    2. Special Reward: Company that sponsored more than 5 participants to attend any of our workshops (can be different topics) before December 5, 2018, will be eligible for 5 complimentary seats – choose one of these 2 workshops: “Introduction to Digital Marketing” or “Personal Financial Management“. All free seats have to be utilised in 2018.

*Early Bird Promotion ends October 31, 2018 

 

Register NOW!

Download Application Form CLICK HERE.

Submit your form with proof of payment or company’s letter of undertaking to KMDC: start@kmdc.com.my, Fax: 603 5565 0797.

KMDC’s RHB Bank Account Number: 212 349 000 543 53 (KDU Management Development Centre Sdn. Bhd.)

 

In-House Customised Workshop:

All our training programmes can be customised and offered as In-House Training Workshop. To inquire, call: 03- 5565 0793/0798 or email: start@kmdc.com.my

 

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Contact Us

Email: start@kmdc.com.my, FAX: +603 5565 0797
Telephone: +603 5565 0799, +603 5565 0798, +6012 398 9030

Address: KDU Management Development Centre Sdn. Bhd. (KMDC)
KMDC Office, Level 3, Admin. Block,
KDU University College Utropolis Glenmarie Campus
Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam
Selangor Darul Ehsan, Malaysia.

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