Digital Marketing Landscape - the Fundamental Concepts of Digital Marketing

digital marketing landscape
Digital Marketing can be a confusing place full of acronyms, jargon and constant change. This intensive one-day workshop aims to cover the fundamentals of digital marketing from search to social, advertising to analytics. We aims to stimulate, inform and inspire. You will finish the day with your head buzzing with new terminology, ideas and strategies.

Start

March 2, 2019

End

March 2, 2019

Address

KDU University College Utropolis Campus, Glenmarie, Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam, Selangor Darul Ehsan, MALAYSIA.   View map

Digital Marketing Landscape

Learn about the fundamental concepts of digital marketing in 1 Day

 

HRDF - How To Claim

Workshop Description

Digital Marketing can be a confusing place full of acronyms, jargon and constant change. This intensive one-day workshop aims to cover the fundamentals of digital marketing from search to social, advertising to analytics. We aims to stimulate, inform and inspire. You will finish the day with your head buzzing with new terminology, ideas and strategies.

 

Learning Outcome

● Digital marketing jargon and the key channels
● Digital marketing strategy planning
● Keyword research for SEO and PPC
● Paid search with AdWords
● Social Media management and advertising
● Dos and don’ts in email marketing
● Measuring success for digital marketing efforts

 

Module Outline

1. The Digital Marketing Landscape
2. Running and Managing SEO Campaigns
3. Paid Search Marketing
4. Social Media Marketing & Advertising
5. Online Display Advertising
6. Email Marketing
7. Digital Analytics & Measurement

 

 

Trainer: J. H. NgJ. H. Ng

  • COO and Co-Founder of iNetSOHO, Mobile & Web Solutions Provider
  • Co-Founder of CMYK91, Digital Marketing Agency
  • Social Media and Digital Marketing Expert
  • Genovasi Design Thinking Ambassador
  • Learning Solution and Technology Specialist
  • Certified Trainer, Google for Education
  • Google Certified Educator

Joo Hui has been involved in operating, marketing, training, and consulting across Education, Gaming, Marketing and Online Business for more than 10 years with the intention of dramatically increasing productivity through user-centric product design and market communication. His area of expertise is in Digital Marketing, Google for Education, G Suite for Work and Design Thinking.

He is a design thinking practitioner that believes in focusing user-centric designs across the development of product and services to the planning and setup of marketing and company operation. He enforces the application of the Empathise – Define – Ideate – Prototype – Test, the design thinking process, and always ensures effective collaboration across the organization.

Joo Hui believes that learning should be both challenging and fun. Since change is the only thing that is permanent in both life and work, learning should be continuous and lifelong.

 

Date, Time & Duration:

Saturday, March 2, 2019,    Time: 9:00am to 5:00pm

 

Venue:

KDU University College Utropolis Campus, Glenmarie,

Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam, Selangor.

Location map HERE                          GPS Coordinates:  3.092604, 101.559762

 

Fee (HRDF Claimable):

RM954 nett per participant

 

Register NOW!

Download Application Form CLICK HERE.

Submit your form with proof of payment or company’s letter of undertaking to KMDC: start@kmdc.com.my, or Fax: 603 5565 0797, or Whatsapp: 012 3989 9030

KMDC’s RHB Bank Account Number: 212 349 000 543 53 (KDU Management Development Centre Sdn. Bhd.)

 

In-House Customised Workshop:

All our training programmes can be customised and offered as 1-day or 2-Day In-House Training Workshop. To inquire, call: 03- 5565 0793/0799 or email: start@kmdc.com.my

 

 

 

Contact Us

Email: start@kmdc.com.my, FAX: +603 5565 0797
Telephone: +603 5565 0799, +603 5565 0798, +6012 398 9030

Address: KDU Management Development Centre Sdn. Bhd. (KMDC)
KMDC Office, Level 3, Admin. Block,
KDU University College Utropolis Glenmarie Campus
Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam
Selangor Darul Ehsan, Malaysia.

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