Consumer-Centric Digital Marketing Strategy

Consumer Centric Digital Marketing Strategy
All advertising can be digital, but not all digital can be advertising. Digital represents the medium through which you are communicating, or the channels your audience are consuming information through. This workshop will guide you through a digital strategy planning framework to help you utilize digital for the purposes of marketing.

Start

October 5, 2019

End

October 5, 2019

Address

KDU University College Utropolis Campus, Glenmarie, Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam, Selangor Darul Ehsan, MALAYSIA.   View map

Consumer-Centric Digital Marketing Strategy 

 

1-Day workshop on:

1. How to formulate consumer-centric digital marketing goals and practices

2. How to implement your digital strategy & plan

 

HRDF - How To Claim

Workshop Description

All advertising can be digital, but not all digital can be advertising. Digital represents the medium through which you are communicating, or the channels your audience are consuming information through. This workshop will guide you through a digital strategy planning framework to help you utilize digital for the purposes of marketing.

Learning Outcome

● Identify the core components of a digital marketing strategy
● Establish the foundations of a digital marketing strategy
● Use research to create a how-to guide for all digital marketing activities
● Set objectives to establish clear and measurable KPIs
● Prepare a strategic plan
● Develop a media plan and execute your digital marketing strategy
● Consistently improve performance and gain insight through performance data analysis and team work

Module Outline

1. Introduction to the Digital Strategy Framework
2. Practical Digital Marketing Planning
3. Digital Research to Understand Your Audience
4. Objectives Setting for Digital Marketing
5. Get Your Digital Marketing Plan Prepared
6. Implement Digital Marketing Campaigns
7. Measure Your Success and Optimize for Future Digital Marketing Planning

 

Trainer: J. H. NgJ. H. Ng

  • COO and Co-Founder of iNetSOHO, Mobile & Web Solutions Provider
  • Co-Founder of CMYK91, Digital Marketing Agency
  • Social Media and Digital Marketing Expert
  • Genovasi Design Thinking Ambassador
  • Learning Solution and Technology Specialist
  • Certified Trainer, Google for Education
  • Google Certified Educator

Joo Hui has been involved in operating, marketing, training, and consulting across Education, Gaming, Marketing and Online Business for more than 10 years with the intention of dramatically increasing productivity through user-centric product design and market communication. His area of expertise is in Digital Marketing, Google for Education, G Suite for Work and Design Thinking.

He is a design thinking practitioner that believes in focusing user-centric designs across the development of product and services to the planning and setup of marketing and company operation. He enforces the application of the Empathise – Define – Ideate – Prototype – Test, the design thinking process, and always ensures effective collaboration across the organization.

Joo Hui believes that learning should be both challenging and fun. Since change is the only thing that is permanent in both life and work, learning should be continuous and lifelong.

 

Date, Time & Duration:

 Saturday, October 5, 2019,    Time: 9:00am to 5:00pm

 

Venue:

KDU University College Utropolis Campus, Glenmarie,

Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam, Selangor.

Location map HERE                          GPS Coordinates:  3.092604, 101.559762

 

Fee (HRDF Claimable):

RM954 nett per participant

 

Register NOW!

Download Application Form CLICK HERE.

Submit your form with proof of payment or company’s letter of undertaking to KMDC: start@kmdc.com.my, or Fax: 603 5565 0797, or Whatsapp: 012 3989 9030

KMDC’s RHB Bank Account Number: 212 349 000 543 53 (KDU Management Development Centre Sdn. Bhd.)

 

In-House Customised Workshop:

All our training programmes can be customised and offered as 1-day or 2-Day In-House Training Workshop. To inquire, call: 03- 5565 0793/0799 or email: start@kmdc.com.my

 

 

Contact Us

Email: start@kmdc.com.my, FAX: +603 5565 0797
Telephone: +603 5565 0799, +603 5565 0798, +6012 398 9030

Address: KDU Management Development Centre Sdn. Bhd. (KMDC)
KMDC Office, Level 3, Admin. Block,
KDU University College Utropolis Glenmarie Campus
Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam
Selangor Darul Ehsan, Malaysia.

JOIN US ON FACEBOOK

 
KMDC CFP - Certified Financial Planner Certification education program and GARP FRM - Certified Financial Risk Manager education program - Official Facebook Page
KMDC Executive Education Official Facebook Page
KMDC Professional Development Official Facebook Page

KMDC’s Newsletter

Select a mail list to subscribe to:
Digital Marketing, Social Media & Sales
CFP, FRM Certification Courses
Finance & Accounting
 Leadership & Management Development
IT, PMP & Education Technology
Email address

TOP