Social Media Marketing Online Course

Social Media Marketing Online Course

Specialist Diploma in Social Media Marketing


This Social Media Marketing online course introduces professionals to the key principles and channels in social media marketing. You will gain an overview of how to develop a cohesive and effective social media marketing strategy encompassing them.


Why should you earn this certification?

The Digital Marketing Institute has collaborated with leading industry experts through their esteemed Industry Advisory Council to define a certification informed by innovative techniques and best practices. This Social Media Marketing Online Course focuses on a number of specialisms including content marketing and content outreach through a number of modern and relevant social media channels.


What will you accomplish?

You will have become social media specialists by learning how to reach and build relationships with their ideal target audience on the most powerful social media platforms. In addition, you will understand be able to apply the tactics needed to create, run and measure a customer-centric social media strategy.


What can you expect?

Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks, giving you a practical knowledge of how to create the best practice paid and organic social media campaigns yourself.


What will you Learn?

The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in social media marketing. As well as producing innovative and creative social media strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.


There are 10 modules in this Social Media Marketing Online Course:

1.       Introduction to Social Media Marketing 6.     LinkedIn
2.       Content Creation 7.     Google+
3.       Content Outreach 8.     YouTube
4.       Facebook 9.     Future Trends
5.       Twitter 10.  Social Media Strategy & Planning

Learning Modes

Social Media Marketing online course, Specialist Diploma in Social Media Marketing

Social Media Marketing Online Course: 30-hr Video Lecture + Online Support

Online Learning Mode: 30-hour online video lecture plus learning materials including lecture notes, quizzes, practical exercises, course manual via e-learning portal. For online learning, there is no scheduled intake, so you can commence your course anytime.

There is also Blended Learning Mode, i.e. instructor-led workshop with online support.

Our Digital Strategy & Planning Online Course and other digital marketing courses ares available to study online via KMDC’s dynamic online learning environment, known as Schoology, the e-learning portal.

Here we guide you through your online learning journey:

Access to HD video lectures with accompanying downloadable course material.

Access resources to help you with your studies including self-directed practical exercises and recommended reading.

KMDC staff is available to support you during your study and assist with any administrative related queries.

Discussion forums, to interact with fellow students and a tutor with an expertise in digital skills and practices.

The e-learning portal also contains information on the exam, which you must complete successfully to achieve certification.

The e-learning portal can be accessed 24/7 through your desktop or mobile device.



Assessed by one 3 hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The exam is split into 3 sections; candidates need to achieve a minimum of 60% in each section to pass the exam.

The assessment is based on a formal computer based examination that will measure individuals knowledge and Digital Marketing proficiency following completion of the course. A range of different question formats are used including Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions. test


Who is this Social Media Marketing Online Course for?

The Specialist Diploma in Social Media Marketing online course is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. This diploma is suitable for any level of skills or experience.


Digital Marketing Institute Sets The Global Certification Standard

The Digital Marketing Institute (DMI) is the global certification standard in digital marketing education. To date, over 20,000 people in over 80 countries have graduated with a DMI qualification. They have certified more professionals to a single digital education standard than any other certification body. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.


Course Content Validated by Most Influential Digital Brands

The Industry Advisory Council (IAC), representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.

Members of IAC include:The Industry Advisory Council validated Digital Marketing Professional Diploma Online Course



The Digital Marketing Institute is the global certification body for Digital Marketing education. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).


Blending Learning 2018 INTAKES 

Intake 1: (Saturdays) April 14, 21, 28, May 5, 12, 19

Intake 2: (Sundays) August 26, September 9, 23, 30, October 7, 14


For online learning, you can start your course at anytime and do not have to follow this schedule.


Course Fee & Exam FeePSMB HRDF Claimable programmes

The course fee is eligible to claim HRDF.

For detail information on eligibility and how to claim, click HERE.


Course Fee

(Payable to KMDC)

Examination Fee

(Payable to Pearson Vue)

Blended Learning

(Instructor-led & Online)

(2 intakes per year)

Online Learning Only

(30hr Video Lecture + Online)

(starts anytime, anywhere)

Standard              RM6360 Standard              RM5,830 1st Sitting             USD$200
Early Bird             RM5724 Early Bird             RM5247 Re-sits                  USD$75



Download Timetable (for all 5 programmes)

Download Application Form HERE

Download Fee Schedule HERE


Send application form via email:, or Fax: 03 5565 0797.

Payment:- online payment or authorise KMDC to charge your credit card. KMDC’s MBB Account number: 514 196 326 142

KMDC’s contact details: 603-5565 0799/0798, 012-398 9030, email:


For more information, submit the online enquiry form below:-


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