Search Marketing Online Course

Search Marketing Online Course

Specialist Diploma in Search Marketing


This Search Marketing online course is aimed to introduce the key technical concepts and terminology in search marketing. You will learn how search sits within wider digital marketing practice and understand how the core search elements work together to achieve targeted and high converting traffic.


Why should you earn this certification?

The Digital Marketing Institute has collaborated with leading industry experts to define a search marketing certification designed to create specialists and transform careers. Become a search specialist by mastering paid search and learning how to create and optimise ads using Google AdWords and Google’s Display Network. By knowing how to implement technical SEO tactics you can boost search rankings.


What will you accomplish?

Certified professionals will become specialists by learning the latest methods, techniques and tools for improving an organisation’s search marketing and brand building efforts. As well as producing innovative and creative search strategies, you will also learn in this Search Marketing Online Course how to leverage these strategies.


What can you expect?

Through dynamic lectures, case studies and practical exercises, participants will learn the latest methods, techniques and tools for improving their organisation’s search marketing and brand building efforts.

Successful completion of the course will reward you with a qualification recognised by the international digital marketing industry.


What will you learn?

The Digital Marketing Institute’s panel of Industry Experts has specifically structured the syllabus to focus on current trends and best practices in search marketing. As well as producing innovative and creative search strategies, participants will also learn how to leverage these strategies to gain competitive advantage for both their business and their career.


There are 10 modules in this Search Marketing Online Course:

1.       Introduction to Search Marketing 6.     PPC Advertising – Display Networks
2.       SEO – Setup 7.     PPC Advertising – Video
3.       SEO – Content 8.     Analytics – Setup
4.       SEO – Workshop 9.     Analytics – Applied
5.       PPC Advertising – Search 10.  Strategy & Planning


Learning Modes

Online Learning Mode: 30-hour online video lecture plus learning materials including lecture notes, quizzes, practical exercises, course manual via e-learning portal. For online learning, there is no scheduled intake, so you can commence your course anytime.

Search Marketing Online Course, Specialist Diploma in Search Marketing

Online Learning Mode: 30-hr video lecture + online support.

There is also Blended Learning Mode, i.e. instructor-led workshop with online support.

Our Digital Strategy & Planning Online Course and other digital marketing courses ares available to study online via KMDC’s dynamic online learning environment, known as Schoology, the e-learning portal.

Here we guide you through your online learning journey:

Access to HD video lectures with accompanying downloadable course material.

Access resources to help you with your studies including self-directed practical exercises and recommended reading.

KMDC staff is available to support you during your study and assist with any administrative related queries.

Discussion forums, to interact with fellow students and a tutor with an expertise in digital skills and practices.

The e-learning portal also contains information on the exam, which you must complete successfully to achieve certification.

The e-learning portal can be accessed 24/7 through your desktop or mobile device.



Assessed by one 3 hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The exam is split into 3 sections; candidates need to achieve a minimum of 60% in each section to pass the exam.

The assessment is based on a formal computer based examination that will measure individuals knowledge and Digital Marketing proficiency following completion of the course. A range of different question formats are used including Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions. test


Who is this Search Marketing Online Course for?

The Specialist Diploma in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists, search advertising and optimisation professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.


Digital Marketing Institute Sets the Global Certification Standard

The Digital Marketing Institute (DMI) is the global certification standard in digital marketing education. To date, over 20,000 people in over 80 countries have graduated with a DMI qualification. They have certified more professionals to a single digital education standard than any other certification body. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.


Course Content Validated by Most Influential Digital Brands

The Industry Advisory Council (IAC), representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.

Members of IAC include:The Industry Advisory Council validated Digital Marketing Professional Diploma Online Course




The Digital Marketing Institute is the global certification body for Digital Marketing education. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).


Blended Learning 2018 INTAKES  

Intake 1: (Sundays) May 27, June 3, 10, 24, July 1, 15

Intake 2: (Saturdays) October 20, 27, November 10, 24, December 1, 8


For online learning, you can start your course at anytime and do not have to follow this schedule.


Course Fee & Exam FeePSMB HRDF Claimable programmes

The course fee is eligible to claim HRDF.

For detail information on eligibility and how to claim, click HERE.


Course Fee

(Payable to KMDC)

Examination Fee

(Payable to Pearson Vue)

Blended Learning

(Instructor-led & Online)

(2 intakes per year)

Online Learning Only

(30hr Video Lecture + Online)

(starts anytime, anywhere)

Standard              RM6,360 Standard              RM5830 1st Sitting             USD$200
Early Bird             RM5724 Early Bird             RM5247 Re-sits                  USD$75



Download Timetable

Download Application Form HERE

Download Fee Schedule HERE


Send application form via email:, or Fax: 03 5565 0797.

Payment:- online payment or authorise KMDC to charge your credit card. KMDC’s MBB Account number: 514 196 326 142

KMDC’s contact details: 603-5565 0799/0798, 012-398 9030, email:


For more information, submit the online enquiry form below:-


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