Digital Strategy & Planning Online Course

Digital Strategy & Planning Online Course

Specialist Diploma in Digital Strategy & Planning


Digital Strategy & Planning online course is an essential aspect to digital marketing. A scoped, measured and achievable digital strategy along with a coherent plan for your organisation can significantly reduce spend and increase return from your marketing efforts.


Why should you earn this certification?

The Digital Marketing Institute has collaborated with leading industry experts to define a digital strategy and planning certification designed to create leaders. Taking up this Digital Strategy & Planning online course, you will learn to become an effective specialist in strategy and planning to gain the skills and knowledge needed to make calculated decisions and budget effectively.


What will you accomplish?

Certified professionals will have become specialists by learning best practices relating to budgeting, personnel selection, analytics, reputation management and social customer service amongst many more. Earning a certification will improve your focus on the planning, implementation and measurement.


What can you expect?

The Specialist Diploma in Digital Strategy & Planning certification course introduces participants to digital communications, and helps them to develop a measured and well-considered strategy and coherent plan for their organisation, that will stand up to the rigour and scrutiny of board-level decision making.


What will you learn?

You will gain a comprehensive understanding of all aspects of digital strategy and planning including budgeting, personnel selection, analytics, reputation management and social customer service.


There are 10 modules in this Digital Strategy & Planning Online Course:

1.       Introduction to Digital Strategy and Planning 6.     Budget
2.       Traditional Communications 7.     Personnel
3.       Digital Communications 8.     Risk and Reputation
4.       Digital Display Advertising 9.     Analytics
5.       Social Customer Service 10.  Strategy Formulation & Plan


 Learning Modes

Online Learning Mode: 30-hour online video lecture plus learning materials including lecture notes, quizzes, practical exercises, course manual via e-learning portal. For online learning, there is no scheduled intake, so you can commence your course anytime.

Digital Strategy & Planning Online Course, Specialist Diploma in Digital Strategy & Planning

Digital Strategy & Planning Online Course: 30-hr Video Lecture + Online Support.

There is also Blended Learning Mode, i.e. instructor-led workshop with online support.

Our Digital Strategy & Planning Online Course and other digital marketing courses ares available to study online via KMDC’s dynamic online learning environment, known as Schoology, the e-learning portal.

Here we guide you through your online learning journey:

Access to HD video lectures with accompanying downloadable course material.

Access resources to help you with your studies including self-directed practical exercises and recommended reading.

KMDC staff is available to support you during your study and assist with any administrative related queries.

Discussion forums, to interact with fellow students and a tutor with an expertise in digital skills and practices.

The e-learning portal also contains information on the exam, which you must complete successfully to achieve certification.

The e-learning portal can be accessed 24/7 through your desktop or mobile device.



Assessed by one 3 hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The exam is split into 3 sections; candidates need to achieve a minimum of 60% in each section to pass the exam.

The assessment is based on a formal computer based examination that will measure individuals knowledge and Digital Marketing proficiency following completion of the course. A range of different question formats are used including Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions. test


Who is this Digital Strategy & Planning online course for?

This Digital Strategy & Planning online course is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This Specialist Diploma in Digital Strategy & Planning course is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.


Digital Marketing Institute Sets the Global Certification Standard

The Digital Marketing Institute (DMI) is the global certification standard in digital marketing education. To date, over 20,000 people in over 80 countries have graduated with a DMI qualification. They have certified more professionals to a single digital education standard than any other certification body. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.


Course Content Validated by Most Influential Digital Brands

The Industry Advisory Council (IAC), representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.

Members of IAC include:The Industry Advisory Council validated Digital Marketing Professional Diploma Online Course



The Digital Marketing Institute is the global certification body for Digital Marketing education. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).


Blended Learning 2018 INTAKES 

Intake 1:  (Saturdays) July 14, 21, 28, August 4, 11, 18

Intake 2: (Sundays) October 28, November 11, 25, December 2, 9, 16


For online learning, you can start your course at anytime and do not have to follow this schedule.


Course Fee & Exam FeePSMB HRDF Claimable programmes

The course fee is eligible to claim HRDF.

For detail information on eligibility and how to claim, click HERE.


Course Fee

(Payable to KMDC)

Examination Fee

(Payable to Pearson Vue)

Blended Learning

(Instructor-led & Online)

(2 intakes per year)

Online Learning Only

(30hr Video Lecture + Online)

(starts anytime, anywhere)

Standard              RM6360 Standard              RM5830 1st Sitting             USD$200
Early Bird             RM5724 Early Bird             RM5247 Re-sits                  USD$75



Download Timetable (for all 5 programmes)

Download Application Form HERE

Download Fee Schedule HERE


Send application form via email:, or Fax: 03 5565 0797.

Payment:- online payment or authorise KMDC to charge your credit card. KMDC’s MBB Account number: 514 196 326 142

KMDC’s contact details: 603-5565 0799/0798, 012-398 9030, email:


For more information, submit the online enquiry form below:-


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