Specialist Diploma in Search Marketing

Specialist Diploma in Search Marketing

This professional certification in search marketing is ideally suited to professionals who are responsible for the planning, implementation and measurement of search marketing campaigns such as search marketing specialists, search advertising and optimization professionals. Similarly it is recommended to anyone looking to pursue a career or enhance their knowledge in the search marketing discipline.

Download Application Form

May 6, 2018
6 full days of workshop on weekend


Room 1, Discovery Circle, Level 2, KDU Glenmarie Campus, Shah Alam   View map


Digital Marketing

Become a search specialist by pursuing Specialist Diploma in Search Marketing course and mastering paid search and learning how to create and optimize ads using Google AdWords and Google’s Display Network. By knowing how to implement technical SEO tactics you can boost search rankings and get to grips with the most effective inbound marketing tactics available.


Specialist Diploma in Search Marketing


Who should take this search marketing course?

A background in a related discipline is not required – the aim of the search marketing course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. Or, you may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of careerPSMB HRDF Claimable programmes


What will  you learn?

This specialized diploma course in search marketing is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.


Unique Selling Points

  1. The Specialist Diploma in Search Marketing course is developed by the Digital Marketing Institute (DMI). DMI has collaborated with leading industry experts through their esteemed Industry Advisory Council (IAC) to define a certification informed by innovative techniques and best practices. Representing the world’s largest and most influential digital brands, namely, Google, Facebook, IBM, Microsoft, Twitter, Linkedin…. the Industry Advisory Council validates all course content and provides expert review and recommendations on a regular basis. The IAC ensures that graduates have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.
  2. This is a global standard professional certification programme. The Digital Marketing Institute is the global certification body for Digital Marketing education. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).



Nil –  as long as you have an interest in a SEO/PPC marketing career, anyone can apply for the Specialist Diploma in Search Marketing.


Two Learning Modes

The programme is delivered in two modes:

  1. Blended Learning Mode with instructor-led 6-day workshop plus online learning support.  OR
  2. Online Learning mode with 30-hr video lecture plus online support. For online learning mode, you can start your programme anytime anywhere.



3-hr Pearson VUE computer-based examination


Designation – What will I accomplish?

Upon successful completion of the Specialist Diploma in Search Marketing, you will become a Certified Digital Marketing Specialist – Search, awarded by Digital Marketing Institute.



May 6, 13, 20, June 3, 10, 24        (Download TIMETABLE HERE)


Course Fee (HRDF Claimable):

RM6,678 to study online or RM6,996 for a 6-day instructor-led workshop with online support, excluding examination fee USD$200.

Call KMDC 603-5565 0799/0798, 012-398 9030, email: start@kmdc.com.my for special promotion rate.


How to Enrol:

Download Application Form HERE. Send via email:  start@kmdc.com.my, or Fax: 03 5565 0797


Specialist Diploma in Search Marketing Online Course OR Instructor-led Workshop

Search Marketing Online Course OR Instructor-led Workshop


Make an Online Enquiry or Sign Up: Click HERE

Submit the online Enquiry/Sign Up Form and we will follow up with you.


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Contact Us

Email: start@kmdc.com.my, FAX: +603 5565 0797
Telephone: +603 5565 0799, +603 5565 0798, +6012 398 9030

Address: KDU Management Development Centre Sdn. Bhd. (KMDC)
KMDC Office, Level 3, Admin. Block,
KDU University College Utropolis Glenmarie Campus
Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam
Selangor Darul Ehsan, Malaysia.


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