Specialist Diploma in Search Marketing

Search Marketing course intake

This professional certification in search marketing is ideally suited to professionals who are responsible for the planning, implementation and measurement of search marketing campaigns such as search marketing specialists, search advertising and optimization professionals. Similarly it is recommended to anyone looking to pursue a career or enhance their knowledge in the search marketing discipline.

Download Application Form

July 13, 2019
6 full days of workshop on weekend


Room 1, Discovery Circle, Level 2, KDU Glenmarie Campus, Shah Alam   View map


Digital Marketing

Become a search specialist by pursuing Specialist Diploma in Search Marketing course and mastering paid search and learning how to create and optimize ads using Google AdWords and Google’s Display Network. By knowing how to implement technical SEO tactics you can boost search rankings and get to grips with the most effective inbound marketing tactics available.


Specialist Diploma in Search Marketing


Who should take this search marketing course?

HRDF Claimable under SBL SchemeA background in a related discipline is not required – the aim of the search marketing course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. Or, you may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career


What will  you learn?

This specialized diploma course in search marketing is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.


Unique Selling Points

  1. The Specialist Diploma in Search Marketing course is developed by the Digital Marketing Institute (DMI). DMI has collaborated with leading industry experts through their esteemed Industry Advisory Council (IAC) to define a certification informed by innovative techniques and best practices. Representing the world’s largest and most influential digital brands, namely, Google, Facebook, IBM, Microsoft, Twitter, Linkedin…. the Industry Advisory Council validates all course content and provides expert review and recommendations on a regular basis. The IAC ensures that graduates have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.
  2. This is a global standard professional certification programme. The Digital Marketing Institute is the global certification body for Digital Marketing education. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).



Nil –  as long as you have an interest in a SEO/PPC marketing career, anyone can apply for the Specialist Diploma in Search Marketing.


Two Learning Modes

The programme is delivered in two modes:




3-hr Pearson VUE computer-based examination


Designation – What will I accomplish?

Upon successful completion of the Specialist Diploma in Search Marketing, you will become a Certified Digital Marketing Specialist – Search, awarded by Digital Marketing Institute.


2019 INTAKE: July 13, 20, 27, August 3, 17, 24  

Download 2019 Digital Marketing Timetable (Blended Learning)

Download 2019 Digital Marketing Course Fee

Download 2019 Digital Marketing Course Application Form


For online learning mode, you may enrol and start the course anytime.



Course Fee (HRDF Claimable):

Standard Rate RM5300 to study online or RM5883 for a 6-day instructor-led workshop with online support. For promotional rate, during the Early Bird Promotion period, Online Learning Promo Rate at RM4823 OR Blended Learning at RM5300 for a 6-day instructor-led workshop with online support. Course fee inclusive of 6% SST but excluding Examination Fee USD$200 (1st attempt) and one-time Application Fee RM318  or RM212 (Early Bird). Check out our promotional rate during Early Bird Promotion – Fee Schedule HERE.


How to Enrol:

Download 2019 Digital Marketing Timetable (Blended Learning)

Download 2019 Digital Marketing Course Fee

Download 2019 Digital Marketing Course Application Form


Send application form via email:  start@kmdc.com.my, or Fax: 03 5565 0797.

Payment:- Online payment or authorise KMDC to charge your credit card. KMDC’s RHB Bank Account number: 212 349 000 543 53

KMDC’s contact details: +603-5565 0799/0798, Whatsapp +6012-398 9030, email: start@kmdc.com.my



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Contact Us

Email: start@kmdc.com.my, FAX: +603 5565 0797
Telephone: +603 5565 0799, +603 5565 0798, +6012 398 9030

Address: KDU Management Development Centre Sdn. Bhd. (KMDC)
KMDC Office, Level 3, Admin. Block,
KDU University College Utropolis Glenmarie Campus
Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam
Selangor Darul Ehsan, Malaysia.


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Over the past 17 years, KDU Management Development Centre Sdn Bhd (KMDC) has been dedicated to developing and enhancing the capabilities of business leaders and professionals through quality executive education and professional development programmes.

However, in view of the company’s new strategic business direction, the decision has been made to cease KMDC’s operations, as of 31 December 2019.

It has been our privilege to serve the KDMC community all these years. We thank you for your support!