Specialist Diploma in Digital Strategy & Planning

Specialist Diploma in Digital Strategy & Planning

This Digital Strategy & Planning programme is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.

Download Application Form

START:
June 30, 2018
DURATION:
6 full days of workshop on weekend
ID:
DSP501

Address

Room 1, Discovery Circle, Level 2, KDU Glenmarie Campus, Shah Alam   View map

Categories

Digital Marketing

Pursue this Specialist Diploma in Digital Strategy & Planning course, and become an effective specialist in strategy and planning to gain the skills and knowledge needed to make calculated decisions, budget effectively and thrive in the digital economy of today. Strategy and planning is an essential aspect to digital marketing. A scoped, measured and achievable digital strategy along with a coherent plan for your organization can significantly reduce spend and increase return from your marketing efforts.

 

Specialist Diploma in Digital Strategy & Planning

 

Who should take this digital strategy & planning course?

A background in a related discipline is not required – the aim of the Digital Strategy & Planning course is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career.

PSMB HRDF Claimable programmes

The professional certification is recommended for professionals who are responsible for the planning, implementation and measurement of digital marketing campaigns. Similarly it would be well suited to anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.

 

What will  you learn?

Topics of the Specialist Diploma in Digital Strategy & Planning course:

  1. Introduction to Digital Strategy and Planning
  2. Traditional Communications
  3. Digital Communications
  4. Digital Display Advertising
  5. Social Customer Service
  6. Budget
  7. Personnel
  8. Risks and Reputation
  9. Analytics
  10. Strategy formulation and Plan

 

Unique Selling Points

  1. The Specialist Diploma in Digital Strategy & Planning programme is developed by the Digital Digital Marketing Institute(DMI). DMI has collaborated with leading industry experts through their esteemed Industry Advisory Council (IAC) to define a certification informed by innovative techniques and best practices. Representing the world’s largest and most influential digital brands, namely, Google, Facebook, IBM, Microsoft, Twitter, Linkedin…. the Industry Advisory Council validates all course content and provides expert review and recommendations on a regular basis. The IAC ensures that graduates have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.
  2. This is a global standard professional certification programme. The Digital Marketing Institute is the global certification body for Digital Marketing education. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

 

Prerequisite

Nil – Anyone can apply for the Specialist Diploma in Strategy and Planning. The only prerequisite is that you have in an interest in a digital marketing career.

 

Two Learning Modes

The programme is delivered in two modes:

  1. Blended Learning Mode with instructor-led 6-day workshop plus online learning support.  OR
  2. Online Learning mode with 30-hr video lecture plus online support. For online learning mode, you can start your programme anytime anywhere.

 

Examination

3-hr Pearson VUE computer-based examination

 

Designation – What will I accomplish?

Upon successful completion of the Specialist Diploma in Digital Strategy & Planning, you will become a Certified Digital Marketing Specialist – Strategy & Planning awarded by Digital Marketing Institute.

 

NEXT INTAKE  

June 30, July 7, 14, 21, August 4, 11        (Download TIMETABLE HERE)

 

Course Fee (HRDF Claimable):

RM6,678 to study online or RM6,996 for a 6-day instructor-led workshop with online support, excluding examination fee USD$200.

Call KMDC 603-5565 0799/0798, 012-398 9030, email: start@kmdc.com.my for special promotion rate.

 

How to Enrol:

Download Application Form HERE. Send via email:  start@kmdc.com.my, or Fax: 03 5565 0797

 

Specialist Diploma in Digital Strategy & Planning Online Course OR Instructor-led Workshop

Digital Strategy & Planning Online Course OR Instructor-led Workshop

 

TAKE ACTION NOW!
Make an Online Enquiry or Sign Up: Click HERE

Submit the online Enquiry/Sign Up Form and we will follow up with you.

 

 

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Contact Us

Email: start@kmdc.com.my, FAX: +603 5565 0797
Telephone: +603 5565 0799, +603 5565 0798, +6012 398 9030

Address: KDU Management Development Centre Sdn. Bhd. (KMDC)
KMDC Office, Level 3, Admin. Block,
KDU University College Utropolis Glenmarie Campus
Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam
Selangor Darul Ehsan, Malaysia.

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