Certified Digital Marketing Specialist – Strategy & Planning

 

A Global Standard Digital Strategy & Planning Certification Diploma Course

 

Specialist Diploma in Digital Strategy & Planning     PSMB HRDF Claimable programmes

 Become a Certified Digital Marketing Specialist – Strategy & Planning.

Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Specialist Diploma in Digital Strategy & Planning.

This Specialist Diploma in Digital Strategy & Planning course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.

Specialist Diploma in Digital Strategy & Planning

Why you need to invest in Digital Marketing skills

Digital Strategy & Planning Specialist Diploma Course

Strategy and planning is an essential aspect to digital marketing. A scoped, measured and achievable digital strategy along with a coherent plan for your organization can significantly reduce spend and increase return from your marketing efforts.

Designed by the Digital Marketing Institute, this industry aligned Digital Strategy & Planning Specialist Diploma Course will boost your credibility and help you stand out from the crowd as you become a specialist. This certification has been designed by experts, to create experts.

 

Digital Strategy & Planning Specialist Diploma Course - Blended Learning

Blended Learning Mode: 6-Day Instructor-led Workshop + Online Support.

Who is this Digital Strategy & Planning course for?

The Digital Strategy & Planning Program is suitable for individuals who are responsible for the planning, build, execution or measurement of digital strategy and planning – digital marketing or strategy specialists, consultants, executives, or anyone who would like to pursue a career or enhance their overall digital marketing knowledge base.
The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with mobile marketing within the overall digital marketing domain.

 

What can you expect?

Through dynamic lectures, case studies and practical exercises, digital strategy and planning experts will take you through the latest methods, techniques and tools for improving your organization’s digital strategy and brand building efforts.

 

What will you learn?

The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in digital strategy and planning. Learning how to build a successful digital strategy and leveraging these insights will allow you to gain competitive advantage for both your business and your career.

 

Why should I earn this certification? 

The Digital Marketing Institute has collaborated with leading industry experts to define a digital strategy and planning certification designed to create leaders. Become an effective specialist in strategy and planning to gain the skills and knowledge needed to make calculated decisions, budget effectively and thrive in the digital economy of today.

The Digital Strategy & Planning Specialist Diploma Course is recommended for professionals who are responsible for the planning, implementation and measurement of digital marketing campaigns. Similarly it would be well suited to anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.

 

What will I achieve? 

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognized professional certification in digital strategy and planning.

Certified professionals will have become specialists by learning best practices relating to budgeting, personnel selection, analytics, reputation management and social customer service amongst many more. Earning a certification will improve your focus on the planning, implementation and measurement of your digital marketing efforts.

 

Blended Learning Mode & Online Learning Mode

This Digital Strategy & Planning Specialist Diploma Course is offered in Blended Learning Mode and Online Learning Mode:-

  1. Blended Learning is the instructor-led 6-day workshop plus 30-hour video lecture and online support. OR
  2. Online Learning is offered at a slightly cheaper course fee but minus 6-day face-to-face workshop, the rest is the same as Blended Learning.

 

The Digital Strategy & Planning Programme focuses on the planning, implementation and measurement of your overall strategy, customer service, communications and resourcing across digital channels.

There are 9 modules in this Digital Strategy & Planning Specialist Diploma Course

Digital Strategy & Planning Online Course - Specialist Diploma in Digital Strategy & Planning

Online Learning Mode: 30-hr Video Lecture + Online Support

  1. Introduction to Digital Strategy and Planning
  2. Traditional Communications
  3. Digital Communications
  4. Digital Channels
  5. Social Customer Service
  6. Budget & Resourcing
  7. Big Data & Analytics
  8. Digital Leadership
  9. Strategy Formulation and Plan

 

Module Descriptions: 

Introduction to Digital Strategy and Planning 

The Introduction to Strategy and Planning module will introduce you to the Digital Marketing Institute 3i Methodology and Framework that will empower you to implement a well-considered process of selecting and developing the best digital strategy for your organization. You will learn how to address the complexities of planning as well as you will become familiar with the concept of strategic management and reporting.

On completion of this module, you will be able to:

  • Understand necessary considerations to build your business strategy
  • Differentiate between strategy types
  • Define your business value proposition
  • Identify ways to maintain a long-term strategy and improve it over time

 

Traditional Communications 

The Traditional Communications module will introduce you to the characteristics and features of the traditional communication channels and will help you learn to recognize their strengths and limitations in context with the new digital opportunities. You will respond to a range of different illustrations showing how you can integrate digital communications channels with traditional marketing approaches.

On completion of this module, you will be able to:

  • Recognize traditional marketing and communication models and challenges
  • Recognize resources you need and outsource specialist skills and knowledge
  • Perform necessary research and map your communications and business plan and objectives
  • Build a media plan, outline your budgets and measure your effectiveness

 

Digital Communications 

The Digital Communications module will introduce the concept of digital communications and will teach you how you can utilize them to reach and engage with your audience. You will become familiar with the tools and timelines associated with a digital campaign and digital PR activities. The module will also introduce you to the key requirements and regulations within the digital communications field.

  • On completion of this module, you will be able to:Explain the advantages and challenges associated with digital communications.
  • Familiarize yourself with the tools and timelines associated with a digital campaign and digital PR activities.
  • Recognize how digital PR activities can help spread and amplify a message.
  • Recognize how marketing automation tools and platforms can help to save time, optimize limited resources and improve the ROI on an investment, and how they can use digital communications to research and better understand their target audience.
  • Handle budgetary challenges and requirements when developing an effective digital communications strategy.

 

Digital Channels 

The Digital Channels module will help you learn to recognize the different digital channels and to assess their value, characteristics and suitability for achieving distinct communication goals. The module will introduce different social media platforms as well as it will contextualize digital landscapes, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, Social Media Marketing.

On completion of this module, you will be able to:

  • Identify the different digital channels and their suitability for achieving distinct communication goals.
  • Contextualize the different social media platforms within the digital marketing landscape.
  • Assess the strengths and weaknesses of email marketing.
  • Utilize email marketing campaigns.
  • Recognize the range and extent of digital ad formats with reference to strong illustrations, relevant examples, as well as current global and national statistics.
  • Explore Social Media Marketing, the opportunities it presents and different social media platforms, including Facebook, Twitter, LinkedIn, and YouTube.
  • Identify the range of different mobile marketing tactics.

 

Social Customer Service 

The Social Customer Service module will introduce you to methodologies for utilizing social media as a customer service channel. You will examine emerging trends in Social Customer Service and develop your understanding of how leading organizations are using social media to service their customers. The module will also teach you how to strategize, build, measure and scale an enterprise-level social customer service operation.

On completion of this module, you will be able to:

  • Apply the methodologies for utilizing social media as a customer service channel.
  • Understand how leading organizations are using social media to service their customers.
  • Strategize, build, measure and scale an enterprise-level Social Customer Service operation.
  • Identify the appropriate technology ecosystem supporting the Social Customer Service space as well as the resourcing requirements for successful operation.
  • Identify challenges and tactical approaches required for social crisis management.
  • Assess the function of P2P support communities in Social Customer Service and become familiar with their creation, maintenance and growth.

 

Budget & Resourcing

The Budget & Resourcing module enables you to recognize budgeting methodologies for digital marketing activities along with the key concepts and challenges of resourcing for these activities. You will become familiar with the key areas to consider when creating a budget for digital marketing activities as well as gain an understanding of the range of standard documentation necessary to operate safely and securely within the digital communications field.

On completion of this module, you will be able to:

  • Recognize the importance of budgeting and the factors that you must consider when setting a budget.
  • Identify the key areas to consider when creating a digital marketing budget, namely personnel, technology, training and processes.
  • Explore the new roles that now exist following the growth of digital media and learn how to budget for these new roles.
  • Identify the technologies that are available to support the digital marketing infrastructure of a company
  • Recognize the importance of overseeing and managing budgets.

 

Big Data & Analytics 

The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge tools are used to help business succeed.

On completion of this module, you will be able to:

  • Describe the elements and practices that make up an efficient analytics approach and the main considerations when seeking to construct a formal analytics program for your business.
  • Identify the key concepts of big data, automated data-driven decision-making and artificial intelligence.
  • Understand how analytics underpin the key concepts of iteration and enhancement that allow digital campaigns to be continually adjusted, improved and enhanced.
  • Plan data-driven strategies to develop new insights about your customers, processes and their behaviors.
  • Recognize the importance of developing data-driven business models, and ways to provide appropriate incentives for private-sector actors to share and use data for the benefit of the individual, firm and society.

 

Digital Leadership 

The Digital Leadership module will guide you as you transition from a traditional to a digital strategy and will help you to understand the importance that adopting a digital approach will have to remaining competitive in a rapidly evolving landscape. The module will empower you to coach and lead your team to ensure they are targeting the right customers in the right markets, building the right networks and creating a consistent brand.

On completion of this module, you will be able to:

  • Bridge the gap between marketing and sales and empower your people to leverage their networks and build relationships to accelerate your business.
  • Act as a social leader, building and maintaining awareness of your digital strategy and implementing effective communication strategies to keep employees motivated and accountable for their individual digital strategies.
  • Measure the ROI of digital and align it to the overall goals of your organization.
  • Monitor the social footprint of team members using social KPIs.

 

Strategy Formulation & Plan 

The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program. It introduces you to methodologies for utilizing a SWOT Analysis to develop SMART objectives and create a coherent strategic plan for your organization.

On completion of this module, you will be able to:

  • Identify the structure of a digital marketing strategy and the documentation required.
  • Carry out a situation analysis of competitor activities, current activities and internal capabilities.
  • Carry out digital research, including an exposition of social listening.
  • Carry out an audience definition exercise, including the creation of audience personas and an explanation of the digital customer and their habits.
  • Create a SWOT analysis and develop SMART objectives in order to decide on the tactics that are most appropriate for the objectives decided upon and how best to implement them.
  • Recognize the importance of an ongoing, high-level process of review using analytics to measure performance against targets and to continually assess and improve your digital strategy.

 

 


Our Partner – Digital Marketing Institute (DMI)

The Digital Marketing Institute (DMI) is the global certification standard in digital education.
To date, over 20,000 people in over 80 countries have graduated with a DMI qualification.
The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.


Syllabus Validation

The Industry Advisory Council (IAC) representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers. The Council supports syllabus content by preserving its technical accuracy, clarity, continued relevance and provide expert recommendations.

Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content.


 

Digital Marketing Professional Membership

Digital Marketing Institute’s professional membership is an exclusive network of 32,550 like-minded industry professionals.

The benefits of professional membership are career-defining, giving you the competitive edge and empowering you to take charge of your own journey to success.

The new membership service provides students and alumni with access to original content informed by industry and subject matter experts.

Students will gain access to DMI membership portal upon enrollment for 12 months free-of-charge, and the membership portal will constantly be updated with content designed to give them a route to keeping up-to-date with industry trends and materials they can use in their daily work.

 

What’s included?

  1. An exclusive, personalized content library
    Designed to help in your day-to-day role, the content library on our membership platform is extensive, exclusive and practical. Informed by our alumni, practitioners and subject matter experts, our platform is designed to keep your skills sharp and knowledge current.
  2. Tools designed to drive career success
    • Practical content to guide your career 
    • High-quality templates• Access to the latest industry updates 
    • Webinars and online programs
  3. Free Downloads
    Content template, marketing budget toolkit and AB test tool.
  4. Career Zone
    CV template, LinkedIn tips to improve your profile, eBooks and more.

 

Continuous Professional Development (CPD)

When you gain a Digital Marketing Institute certification, you receive access to an exclusive CPD (Continuous Professional Development) area that extends and enhances the lifespan of your certification by enabling you to participate in activities that will expand your knowledge and skill-set.

All these activities are tied back to your certification to keep your knowledge current and relevant to your specialist area. Examples include:

  • Qualification Studies
  • Training Programs
  • Events
  • Coaching and Mentoring Programs
  • Imparting Knowledge

 

(Click HERE for detail information about Professional Membership & Continuous Professional Development)

 

Frequently Asked Questions

Anyone can apply for the Digital Strategy & Planning Specialist Diploma Course. A background in a related discipline is not required – the aim of the Specialist Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.

This Digital Strategy & Planning Specialist Diploma Course  is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.

The Specialist Diploma in Digital Strategy and Planning costs RM5,500 to study online or RM6,000 for a 6-day instructor-led workshop with online support, excluding examination fee USD$200. No GST and No SST. Check out our promotional rate during Early Bird Promotion!

Download Fee Schedule HERE

Digital Marketing Institute (DMI) qualifications are world class. We offer courses in over 80 countries and are courses are recognized by the Scottish Qualifications Authority. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

The Specialist Diploma in Digital Strategy and Planning is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The exam is split into three sections; candidates need to achieve a minimum of 60% in each section to pass the exam.

Your examination fee for first time sitting is USD$200 and it is not included in the course fee. The candidate pay examination fee directly to Pearson VUE when you book your online examination. The subsequent re-sits due to failed attempts will incur a fee of approximately USD$75 or local currency equivalent payable directly to the center when you book your examination.

Yes. We offer both Blended Learning and Online Learning. Blended Learning is the 6-day Face-to-Face workshop plus 30-hour video lecture and online support. Online Learning is offered at a slightly cheaper fee but minus 6-day face-to-face workshop, the rest is the same as Blended Learning.

The next intake of this Digital Strategy & Planning Specialist Diploma Course will commence July 14, 2018. There will be 48-hour instructor-led workshop plus 30-hour online video and e-learning support. 6 x full day on Saturday, from 9am to 5pm at KDU Glenmarie Campus, Shah Alam.

You may also opt for Study Online with 30-hour online video plus e-learning support, and commence anytime that is convenient for you.

The following intakes of the Digital Strategy & Planning Specialist Diploma course for Blended Learning are scheduled as follow:

2018 INTAKE: (Sundays) October 28, November 11, 25, December 2, 9, 16

2019 INTAKE: (Sundays) November 1o, 17, 24, December 1, 8, 15

(Download 2019 TIMETABLE HERE)

(Download Application Form HERE)

 

How to Enrol:

Download Digital Strategy & Planning Programme Brochure

Download Application Form HERE

Download Fee Schedule HERE

Download 2019 Timetable

Send application form via email:  start@kmdc.com.my, or email: start@kmdc.com.my, Fax: 03 5565 0797.

Payment:- online payment or authorise KMDC to charge your credit card. KMDC’s RHB Account number: 212 349 000 543 53

KMDC contact details: +603-5565 0799/0798, Whatsapp +6012-398 9030, email: start@kmdc.com.my

 

Hey! Did you know that 81% of our Digital Marketing Institute(DMI)'s graduates have been promoted since completing their course?

Make an Online Enquiry or Sign Up!

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