Social Media Marketing Course – Certified Digital Marketing Specialist – Social

 

A Global Standard Social Media Marketing Course

 

Specialist Diploma in Social Media Marketing PSMB HRDF Claimable programmes

 

The Certified Digital Marketing Specialist – Social Media Marketing Course is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.

This Social Media Marketing course is suitable for any level of skill or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain. Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.

 

Social Media Marketing Specialist Diploma Certification Programme

Certified Digital Marketing Specialist - Social Media, Specialist Diploma in Social Media Marketing, Certified Digital Marketing Specialist - Social

Social Media Marketing Course –

Become a “Certified Digital Marketing Specialist -Social”

Social media has grown to become one of the primary communication channels online and is now an integral component of a successful digital marketing strategy. However, it is a broad discipline and encapsulates a number of different specialisms that should be considered. Thus, marketers should take on this Social Media Marketing Specialist Diploma Course.

Designed by the Digital Marketing Institute, this Social Media Marketing Specialist Diploma course explores them and equips you with the essential skills required to create and implement social strategies as part of a wider general digital marketing strategy.

 

Social Media Marketing Specialist Diploma Course

Blended Learning Mode: 6-Day Instructor-led Workshop and Online Support

Who is this Social Media Marketing course for?

This Social Media Marketing course is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. This specialist diploma social media marketing course is suitable for any level of skill or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.

 

What can you expect?

Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks, giving you a practical knowledge of how to create the best practice paid and organic social media campaigns yourself.

 

What will you learn?

The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in Social Media Marketing. As well as learning how to produce innovative and creative Social Media strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.

 

Why should I earn this “Certified Digital Marketing Specialist – Social” certification? 

The Digital Marketing Institute has collaborated with leading industry experts through their esteemed Industry Advisory Council to define a certification informed by innovative techniques and best practices. Comprised of digital leaders such as Google and Facebook, DMI’s Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

This Social Media Marketing Course focuses on a number of specialisms including content marketing and content outreach through a number of modern and relevant social media channels.

This Social Media Marketing Course is recommended for professionals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area. It has been designed specifically for professionals to engage as a social media specialist within an overall digital marketing domain.

 

What will I achieve? 

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognised professional certification in social media marketing: Certified Digital Marketing Specialist – Social.

You will have become social media marketing specialists by learning how to reach and build relationships with their ideal target audience on the most powerful social media platforms. In addition, you will understand be able to apply the tactics needed to create, run and measure a customer-centric social media strategy.

 

Blended Learning Mode & Online Learning Mode

This Social Media Marketing Course is offered in Blended Learning Mode and Online Learning Mode:

  1. Blended Learning is the instructor-led 6-day workshop plus 30-hour video lecture and online support.
  2. Online Learning is offered at a slightly cheaper course fee but minus 6-day face-to-face workshop, the rest is the same as Blended Learning.

 

The Specialist Diploma in Social Media Marketing course focuses on the on the planning, implementation and measurement of your social media strategy.

 There are ten modules in this Social Media Marketing Course: 

Social Media Marketing Online Course - Specialist Diploma in Social Media Marketing

Online Learning Mode: 30-hr Video Lecture + Online Support

  1. Social Research
  2. Content Creation
  3. Content Outreach
  4. Facebook
  5. Twitter
  6. LinkedIn
  7. Social Apps
  8. Social Video
  9. Marketing Automation
  10. Social Media Strategy & Planning

 

 

Module Descriptions: 

Social Outreach

The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.

On Completion of this module you will be able to:

  • Understand the foundation principles of social media marketing
  • Distinguish between traditional and social media marketing.
  • Understand the dimensions of audience research to define the needs, wants and goals of your audience.
  • Create a framework for identifying and analyzing your competitors.
  • Investigate the key components of cultural and trend research.
  • Analyze data and extract actionable insights to inform the creation of a social media marketing strategy.

 

Content Creation 

The Content Creation module will introduce the concept of engaging with and acquiring customers using the creation and sharing of content. This module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.

On completion of this module you will be able to:

  • Plan a content creation strategy that targets and reaches the right audience, while meeting your business goals.
  • Create a variety of content types and formats that will deliver on your content marketing goals.
  • Identify best practice, optimal management and scheduling of your content.
  • Devise, execute and monitor your own content creation strategy.

 

Content Outreach 

The Content Outreach module will teach you how to leverage content seeding and the various forms of content promotion. You will cover audience profiling, blogging, influencer and WOM marketing before gaining deep insights into resourcing and content analysis to help form a solid content outreach strategy.

On completion of this module you will be able to:

  • Form a solid content outreach strategy by using deep insights into resourcing and content analysis.
  • Understand content seeding and how to use content effectively over multiple social platforms.
  • Apply content outreach tactics and concepts in order to gain reach for your target audience.
  • Analyze and measure the success and impact of your content.
  • Monitor the results of the publishing and promotion of content to improve and optimize your content outreach strategy.

 

Facebook 

The Facebook module will focus specifically on the platform’s features that can be leveraged by digital marketers to develop a results oriented marketing strategy. Starting with Facebook Pages and publisher features, you will then learn how to plan campaigns, target audiences, advertise based on objectives and report on your results. 

On completion of this module you will be able to:

  • Describe how Facebook works as a platform for community building, content marketing and brand promotion.
  • Create a Facebook page that expresses your identity, reaches your audience and engages with your audience through social interactions.
  • Identify and utilize the various Facebook platform features.
  • Plan and deliver a Facebook Advertising strategy, using the various advertising tools and formats.
  • Analyze and report on the performance of ads and how to enhance their performance.

 

Twitter 

The Twitter module will explore the platform’s features and advertisement formats that can be leveraged by digital marketers to grow their communities and strategies. You will learn how to define an interesting editorial and social strategy, use Twitter advertising to run effective campaigns and leverage Twitter analytics tools to track and understand your Twitter campaign performance.

On completion of this module you will be able to:

  • Recognize the value Twitter represents for businesses as a marketing and promotion platform.
  • Setup, customize and promote a Twitter account to build a profile for a business, brand, organization or personality.
  • Use Twitter Ads and specific formats to run campaigns and promote content aligned to your KPIs and marketing objectives.
  • Learn how to integrate Google Analytics with Twitter analytics and third party tools to analyze campaign performance for the next iteration.

 

LinkedIn 

The LinkedIn module will teach you how to operate the platform to build and develop professional connections with your target audience. You will learn how to use LinkedIn-specific features and tools to set campaign objectives, run ad campaigns and use LinkedIn analytics to measure your success.

On completion of this module you will be able to:

  • Recognize the importance of having a unified brand presence across company and personal LinkedIn accounts.
  • Use LinkedIn-specific features and tools to set campaign objectives
  • Run ad campaigns that reach, nurture and acquire customers.

Use LinkedIn analytics tools to measure and report on your campaign success.

 

Social Apps 

The Social Apps module will give you core insights into the leading app-based platforms; Instagram and Snapchat. Going beyond basic features and vanity metrics, you will learn how to navigate each platform and discover the features that can be leveraged to deliver real marketing results in unique, creative and interactive ways.

On completion of this module you will be able to:

  • Navigate each platform’s features and utilize them to run both organic and paid campaigns based upon strategic marketing goals and objectives.
  • Create fully optimized Instagram and Snapchat posts to maximize reach and engagement.
  • Manage Instagram and Snapchat accounts effectively, in accordance with best practice guidelines
  • Run engaging Instagram and Snapchat campaigns using each platforms native advertising tools.
  • Analyze campaign performance through native and 3rd party analytics tools to measure success and inform your next campaign.

 

Social Video 

The Social Video module will introduce you to the concept of social video marketing and it’s growing importance for today’s online consumers. Focusing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities and generate leads with your videos.

On completion of this module you will be able to:

  • Setup, optimize, customize, update, promote and manage a YouTube channel for your brand.
  • Recognize the various formats of social video that can be created
  • Use enhancement features to improve your video content and extend viewing sessions in order to gain a dedicated fan base and brand advocates.
  • Make your video content searchable by targeting key demographics and new potential markets.
  • Develop your own YouTube advertising strategy in order to run cost-effective and successful campaigns.
  • Utilize YouTube’s proanalytics for monitoring your advertising strategy. 

 

Marketing Automation 

The Marketing Automation module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.

On completion of this module you will be able to:

  • Understand the terminology, features and processes used in marketing automation
  • Appreciate the capabilities of marketing automation software for scaling marketing processes and activities that are already successful.
  • Make an informed decision on the best marketing automation tool for your business and marketing goals.
  • Understand inbound/outbound marketing philosophies and the buyers journey, and how they can be applied to marketing automation.
  • Import and organize contacts from various channels to facilitate online tracking, lead scoring and segmentation.
  • Generate, nurture and communicate with leads through marketing automation software
  • Analyze and measure the success of your efforts through daily, weekly and monthly reporting.

 

Strategy & Planning 

The Strategy & Planning module will teach you how to devise an all-encompassing social media strategy using the PROPEL strategy model. You will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social strategy and ROI.

On completion of this module you will be able to:

  • Plan, research, set objectives and the foundations for your social media strategy.
  • Prepare materials and assets to take action and implement strategy activities.
  • Implement your content, campaigns and activations in your strategy.
  • Report, analyze and measure the performance and impact of your strategy activities.
  • Apply changes to your strategy based on learned insight from the learn phrase of the PROPEL model.

 

 


Our Partner – Digital Marketing Institute (DMI)

The Digital Marketing Institute (DMI) is the global certification standard in digital education.
To date, over 20,000 people in over 80 countries have graduated with a DMI qualification.
The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.


Syllabus Validation

The Industry Advisory Council (IAC) representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers. The Council supports syllabus content by preserving its technical accuracy, clarity, continued relevance and provide expert recommendations.

Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content.


 

Digital Marketing Professional Membership

Digital Marketing Institute’s professional membership is an exclusive network of 32,550 like-minded industry professionals.

The benefits of professional membership are career-defining, giving you the competitive edge and empowering you to take charge of your own journey to success.

The new membership service provides students and alumni with access to original content informed by industry and subject matter experts.

Students will gain access to DMI membership portal upon enrollment for 12 months free-of-charge, and the membership portal will constantly be updated with content designed to give them a route to keeping up-to-date with industry trends and materials they can use in their daily work.

 

What’s included?

  1. An exclusive, personalized content library
    Designed to help in your day-to-day role, the content library on our membership platform is extensive, exclusive and practical. Informed by our alumni, practitioners and subject matter experts, our platform is designed to keep your skills sharp and knowledge current.
  2. Tools designed to drive career success
    • Practical content to guide your career 
    • High-quality templates• Access to the latest industry updates 
    • Webinars and online programs
  3. Free Downloads
    Content template, marketing budget toolkit and AB test tool.
  4. Career Zone
    CV template, LinkedIn tips to improve your profile, eBooks and more.

 

Continuous Professional Development (CPD)

When you gain a Digital Marketing Institute certification, you receive access to an exclusive CPD (Continuous Professional Development) area that extends and enhances the lifespan of your certification by enabling you to participate in activities that will expand your knowledge and skill-set.

All these activities are tied back to your certification to keep your knowledge current and relevant to your specialist area. Examples include:

  • Qualification Studies
  • Training Programs
  • Events
  • Coaching and Mentoring Programs
  • Imparting Knowledge

 

(Click HERE for detail information about Professional Membership & Continuous Professional Development)

 

Frequently Asked Questions

The Specialist Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. 

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.

This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.

 

Download Application Form HERE

Digital Marketing Institute (DMI) qualifications are world class. DMI offers courses in over 80 countries and the courses are recognized by the Scottish Qualifications Authority. This allows you to take your Digital Marketing Institute qualification with you, no matter where your existing career may take you.

Anyone can apply for the Specialist Diploma in Social Media Marketing. A background in a related discipline is not required – the aim of the Social Media Marketing Specialist Diploma is to allow you to learn everything you need to know about social media marketing; and to kick-start a new and exciting career.

The 30-hour video lecture teaches you everything you need to know to become a social media marketing expert. Each of our ten modules are taught by expert industry professionals, who will take you through the core social media specialisms and teach you the principles of effective social communication.

For those choose to attend the Instructor-led workshop (Blended Learning), there will be a 6-day face-to-face workshop in addition to the 30-hr video lecture and online support.

Yes. We offer both Blended Learning and Online Learning. Blended Learning is the 6-day Face-to-Face workshop plus 30-hour video lecture and online support. Online Learning is offered at a slightly cheaper fee but minus 6-day face-to-face workshop, the rest is the same as Blended Learning.

The Social Media Marketing Specialist Diploma Course costs RM5,500 to study online or RM6,000 for a 6-day instructor-led workshop with online support excluding examination fee of USD$200. No GST and No SST. Check out our promotional rate during Early Bird Promotion.

Download Fee Schedule HERE

The Specialist Diploma in Social Media Marketing is assessed by one three hour exam; these are administered by DMI’s computer-based testing partner, Pearson Vue, via its global network of test centers. The exam is split into three sections.  Candidates need to achieve a minimum of 60% to pass the exam. .

Your examination fee for first time sitting is USD$200 and it is not included in the course fee. The candidate pay examination fee directly to Pearson Vue when you book your online examination. The subsequent re-sits due to failed attempts will incur a fee of approximately USD$75 or local currency equivalent payable directly to the center when you book your examination.

There are two intakes per year, April and September. For Blended Learning (Face-to-Face workshop + Online Support), there will be 48-hour instructor-led workshop plus 30-hour online video and e-learning support. That is, 6 x full day on weekends, from 9am to 5pm at KDU Glenmarie Campus, Shah Alam.

You may also opt for Study Online with 30-hour online video plus e-learning support, and commence anytime that is convenient for you.

The following  2019 intakes of the Social Media Marketing Specialist Diploma Course for Blended Learning are scheduled as follow:

2019 INTAKES 

Intake 1: (Saturdays) April 13, 20, 27, May 4, 11, 18

Intake 2: (Sundays)  September 21,  28, October 6, 13, 20, 27

(Download Application Form HERE)

(Download 2019 TIMETABLE HERE)

How to Enrol:

Download Social Media Marketing Programme Brochure

Download Application Form HERE

Download Fee Schedule HERE

Download Timetable

Send application form via email:  start@kmdc.com.my, or email: start@kmdc.com.my, Fax: 03 5565 0797.

Payment:- online payment or authorise KMDC to charge your credit card. KMDC’s RHB Account number: 212 349 000 543 53

KMDC contact details: +603-5565 0799/0798, Whatsapp +6012-398 9030, email: start@kmdc.com.my

 

Hey! Did you know that 74% of our Digital Marketing Institute's graduates are employed in Digital Marketing roles?

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