Certified Digital Marketing Specialist in Strategy & Planning

Professional Diploma in Digital Strategy & Planning

Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.

Certified Digital Marketing Specialist in Strategy and Planning 

Strategy and planning is an essential aspect to digital marketing. A scoped, measured and achievable digital strategy along with a coherent plan for your organization can significantly reduce spend and increase return from your marketing efforts.

Designed by the Digital Marketing Institute, this industry aligned certification will boost your credibility and help you stand out from the crowd as you become a specialist. This certification has been designed by experts, to create experts.


Why should I earn this certification? 

The Digital Marketing Institute has collaborated with leading industry experts to define a digital strategy and planning certification designed to create leaders. Become an effective specialist in strategy and planning to gain the skills and knowledge needed to make calculated decisions, budget effectively and thrive in the digital economy of today.

The professional certification is recommended for professionals who are responsible for the planning, implementation and measurement of digital marketing campaigns. Similarly it would be well suited to anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.


What will I achieve? 

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognized professional certification in digital strategy and planning.

Certified professionals will have become specialists by learning best practices relating to budgeting, personnel selection, analytics, reputation management and social customer service amongst many more. Earning a certification will improve your focus on the planning, implementation and measurement of your digital marketing efforts.


There are ten modules in this program: 

  1. Introduction to Digital Strategy and Planning
  2. Traditional Communications
  3. Digital Communications
  4. Digital Display Advertising
  5. Social Customer Service
  6. Budget
  7. Personnel
  8. Risks and Reputation
  9. Analytics
  10. Strategy formulation and Plan


Module Descriptions: 

Introduction to Digital Strategy and Planning 

The Introduction to Digital Strategy and Planning module introduces the key concepts in digital communication. You will learn ways to develop a measured, achievable and well-considered strategy to cater for your digital marketing needs.

Traditional Communications 

This module explores communications before digital marketing became widespread. You will examine how communications have developed over time, the limitations of traditional channels and how digital channels can be integrated with traditional methods to achieve greater results.

Digital Communications 

The digital communications module builds upon the traditional communications module and explores the digital approach to audience engagement. You will be shown how digital communications are measurable and affords you the opportunity to analyze and develop your digital marketing strategy as it grows.

Digital Channels 

This module explores both the advantages, disadvantages and suitability of various channels available to anyone looking to develop a digital marketing campaign. You will know SEO, PPC, email marketing, social media marketing and digital display advertising amongst other concepts so you have the knowledge to implement them as part of a digital marketing strategy.

Social Customer Service 

The Social Customer Service module investigates social customer service, peer to peer communities and how online technologies can prove critically important to not only maintaining but also growing your business online.


This module looks at a crucial aspect of maintaining a budget as part of you wider digital strategy and planning. You will understand cost effective channels and how strong analytics can support cases for increased investment in digital channels.


The Personnel module explores the team you build as they will be responsible for implementing and maintaining digital marketing strategies. You will learn about the new roles and responsibilities associated with digital marketing and how to overcome the challenges these create for Human Resource departments.

Risks and Reputations 

This module details the risks which have developed alongside the growth of digital marketing. You will also be able to distinguish the importance of reputation in digital marketing, both for companies and brand, and how this reputation can be monitored.


The Analytics module examines the opportunity for measurement, reporting and analysis with digital marketing. You will look at the key terms and concepts associated with analytics to ensure you have a deep understanding of its capabilities. Above all you will be introduced to KPIs and how to employ these as part of your analytics.

Strategy Formulation and Plan 

This module ties all the strands of the specialist certification together. You will understand the best practice for implementing a digital marketing strategy and be able to take what you have learned to put together a coherent plan for your organization or business.


Our Partner

The Digital Marketing Institute (DMI) is the global certification standard in digital education.
To date, over 18,000 people in 80 countries have graduated with a DMI qualification.
The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

Syllabus Validation

The Industry Advisory Council (IAC) representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers. The Council supports syllabus content by preserving its technical accuracy, clarity, continued relevance and provide expert recommendations.



Did you know that 81% of our graduates have been promoted since completing their course?

Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning. In just 30 hours, you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making.

Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills necessary to create well-measured digital strategies that convert.

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