Certified Digital Marketing Specialist – Search
Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC, display & remarketing techniques.
This specialized professional diploma course – Specialist Diploma in Search Marketing is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.
Specialist Diploma in Search Marketing
Certified Digital Marketing Specialist – Search
Search marketing is one of the most important digital disciplines as over 90% of web users rely on search engines to find what they are looking for. As such, knowledge of how to increase visibility of a brand and convert relevant traffic from within search engines is crucial to nearly every business operating in the modern marketplace.
Designed by the Digital Marketing Institute, this industry aligned certification will equip professionals with the skills and knowledge needed to become a search marketing specialist. Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.
The Digital Marketing Institute has collaborated with leading industry experts to define a search marketing certification designed to create specialists and transform careers. Become a search specialist by mastering paid search and learning how to create and optimize ads using Google AdWords and Google’s Display Network. By knowing how to implement technical SEO tactics you can boost search rankings and get to grips with the most effective inbound marketing tactics available.
This professional certification is ideally suited to professionals who are responsible for the planning, implementation and measurement of search marketing campaigns such as search marketing specialists, search advertising and optimization professionals. Similarly it is recommended to anyone looking to pursue a career or enhance their knowledge in the search marketing discipline.
What will I achieve?
Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognised professional certification in search marketing.
Certified professionals will become specialists by learning the latest methods, techniques and tools for improving an organization’s search marketing and brand building efforts. As well as producing innovative and creative search strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.
There are ten modules in this program:
- Introduction to Search Marketing
- SEO – Setup
- SEO – Content
- SEO – Workshop
- PPC Advertising – Search
- PPC Advertising – Display Networks
- PPC Advertising – Video
- Analytics – Setup
- Analytics – Applied
- Strategy and Planning
Introduction to Search Marketing
The Introduction to Search Marketing module introduces the key technical concepts and terminology in search marketing. You will learn how search sits within wider digital marketing practice and understand how the core search elements work together to achieve targeted and high converting traffic.
SEO – Setup
This module develops the knowledge and skills needed to implement search engine optimisation in a technically effective way. You will also be introduced to a number of common issues encountered in search engine optimisation and how to combat them.
SEO – Content
The SEO content module enables participants develop their understanding of content relevance and the technical aspects of on-page optimisation. You will know the role content plays in SEO rankings whilst also exploring technicalities such as tags, filenames, URL choices, CTR influencers, off-page optimisation and more.
SEO – Workshop
The SEO module is a workshop format in which participants will be asked to implement their considered SEO strategy employing a range of resources and tools. You will develop and demonstrate skills by auditing your own sites effectiveness and engaging with optimization techniques to achieve SEO success.
PPC Advertising – Search
The PPC search advertising module details the foundational concepts of Pay-Per-Click advertising. You will learn how to set up a Google AdWords account, interact with the AdWords interface and understand the AdWords hierarchy. You will gain the skills and know-how needed to launch ads and determine which are best performing in terms of conversions and traffic.
PPC Advertising – Display Networks
The PPC display networks advertising module introduces performance indicators for Pay-Per-Click advertising display campaigns. You will learn about the importance and measurement of click-through-rates (CTR), conversion rates and average cost-per-click (CPC). You will also be introduced to the concept of the Quality Score as you learn to create detailed campaign management reports.
PPC Advertising – Video
This module investigates the opportunities available for pay-per-click advertising through display advertising networks, video hosting and mobile platforms. You will learn how to plan and implement a video advertising campaign and be able to optimize it to achieve best results.
Analytics – Setup
The analytics setup module introduces participants to the importance of measuring, monitoring and optimizing digital marketing campaigns. Upon module completion, you will realize the full functionalities of analytics and how they can be used to underpin all digital marketing activities.
Analytics – Applied
The analytics applied module develops participants understanding of the more technical aspects of analytics. You will be introduced to the concept of filters in order to formulate suitable reports, learn how to organize reporting across multiple domains, employ segmentation techniques, analyse AdWords campaigns, and generate reports detailing goals, conversions, funnels.
Strategy and Planning
This module is the cornerstone module of the certification that will; enable you to bring together the skills and knowledge gathered in the previous modules to create a coherent search marketing strategy.
Our Partner – Digital Marketing Institute (DMI)
The Digital Marketing Institute (DMI) is the global certification standard in digital education.
To date, over 20,000 people in over 80 countries have graduated with a DMI qualification.
The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.
The Industry Advisory Council (IAC) representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers. The Council supports syllabus content by preserving its technical accuracy, clarity, continued relevance and provide expert recommendations.
Frequently Asked Questions
Anyone can apply for the Specialist Diploma in Search Marketing. A background in a related discipline is not required – the aim of the Specialist Diploma is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career.
You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.
The Specialist Diploma in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists, search advertising and optimization professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.
Digital Marketing Institute (DMI) qualifications are world class. We offer courses in over 80 countries and are courses are recognized by the Scottish Qualifications Authority. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
The Specialist Diploma in Search Marketing costs RM6,678 to study online or RM6,996 for a 6-day instructor-led workshop with online support, excluding examination fee USD$200.
The Specialist Diploma in Search Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The exam is split into three sections; candidates need to achieve a minimum of 60% in each section to pass the exam.
Your examination fee for first time sitting is USD$200 and it is not included in the course fee. The candidate pay examination fee directly to Pearson Vue when you book your online examination. The subsequent re-sits due to failed attempts will incur a fee of approximately USD$75 or local currency equivalent payable directly to the center when you book your examination.
The next intake will commence on March 4, 2018. Full day on Saturday, 6 times weekly from 9am to 5pm at KDU Glenmarie Campus, Shah Alam. There will be 48-hour instructor-led workshop plus 30-hour online video and e-learning support.
You may also opt for Study Online with 30-hour online video plus e-learning support, and commence anytime that is convenient for you.
The following 2018 intakes are confirmed:
1st Intake (Sunday Class): March 4, 11, 18, April 8, 15, 22
2nd Intake (Saturday Class): July 7, 14, 21, 28, August 4, 11
3rd Intake: (Sunday Class): November 11, 18, 25, December 2, 9, 16