Transform your career and becoming a Search Marketing Specialist by taking this Specialist Diploma in Search Marketing Course and learn how to create, manage and implement advanced search marketing strategies using AdWords, PPC, display & remarketing techniques.
The Search Marketing Course is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.
Search Marketing Specialist Diploma Course
Search marketing is one of the most important digital disciplines as over 90% of web users rely on search engines to find what they are looking for. As such, knowledge of how to increase visibility of a brand and convert relevant traffic from within search engines is crucial to nearly every business operating in the modern marketplace.
Designed by the Digital Marketing Institute, this industry aligned Search Marketing Specialist Diploma Course will equip professionals with the skills and knowledge needed to become a search marketing specialist. Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.
The Specialist Diploma in Search Marketing course can be completed in 24 weeks (online learning) or 30 weeks (blended learning)
Who is this Search Marketing course for?
The Search Marketing programmeis suitable for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists, search advertising and optimisation professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area
The course is suitable for participants with any level of skill or experience, and will prepare them to engage specifically with search marketing within the overall digital marketing domain.
What can you expect?
Through dynamic lectures, case studies and practical exercises, search marketing experts will take you through the latest methods, techniques and tools for improving your organization’s search marketing and brand building efforts.
Successful completion of the course will reward you with a qualification recognised by the international digital marketing industry.
What will you learn?
The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in search marketing. As well as learning how to produce innovative and creative search strategies, you will also how to leverage these strategies to gain competitive advantage for both your business and your career.
Why should You earn this Search Marketing Course?
The Digital Marketing Institute has collaborated with leading industry experts to define a search marketing certification designed to create specialists and transform careers. Become a search specialist by mastering paid search and learning how to create and optimize ads using Google AdWords and Google’s Display Network. By knowing how to implement technical SEO tactics you can boost search rankings and get to grips with the most effective inbound marketing tactics available.
This professional certification, the Search Marketing Specialist Diploma Course is ideally suited to professionals who are responsible for the planning, implementation and measurement of search marketing campaigns such as search marketing specialists, search advertising and optimization professionals. Similarly it is recommended to anyone looking to pursue a career or enhance their knowledge in the search marketing discipline.