Certified Digital Marketing Professional

A Global Standard Digital Marketing Professional Diploma Course

 

Professional Diploma in Digital Marketing   PSMB HRDF Claimable programmes

 

Whether you’re a complete beginner, business owner or marketing professional looking to upgrade to digital,  this global standard digital marketing professional diploma course – Professional Diploma in Digital Marketing will prepare you to become a Certified Digital Marketing Professional.

The Digital Marketing Professional Diploma course is our cornerstone certification and can provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO.        

 digital marketing professional diploma course, certified digital marketing professional

 

Enrol in Digital Marketing Professional Diploma Course and

Become a Certified Digital Marketing Professional 

This Professional Diploma in Digital Marketing programme provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institute‘s Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification, i.e. Certified Digital Marketing Professional. Covered within this global standard Digital Marketing Professional Diploma course are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more.

Global Standard Digital Marketing Professional Diploma Course - Blended Learning Mode

Blended Learning Mode: 6-Day Instructor-led Workshop + Online Support.

Why should I take this Digital Marketing Professional Diploma Course? 

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy.

This Global Standard Digital Marketing Professional certification is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing.

Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

 

What will I accomplish? 

Upon successful completion of a 3 hour Pearson VUE computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification – Certified Digital Marketing Professional.

Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile.

 

Blended Learning Mode & Online Learning Mode

This Global Standard Digital Marketing Professional Diploma Course is offered in Blended Learning Mode and Online Learning Mode.

Blended Learning is the 6-day Face-to-Face workshop plus online support.

Online Learning is offered at a slightly cheaper fee but minus 6-day face-to-face workshop, the rest is the same as Blended Learning.

 

There are 10 modules in this Digital Marketing Professional Diploma Course:

Digital Marketing Online Course - Professional Diploma in Digital Marketing

Online Learning Mode: 30-hr video lecture + Online Support.

  1. Introduction to Digital Marketing
  2. Search Marketing: SEO
  3. Search Marketing: PPC
  4. Digital Display Advertising (DDA)
  5. Email Marketing
  6. Social Media Marketing (Part 1)
  7. Social Media Marketing (Part 2)
  8. Mobile Marketing
  9. Analytics
  10. Strategy & Planning

 

Module Descriptions: 

Introduction to Digital Marketing 

The Introduction to Digital Marketing module explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain an understanding of the core principles of digital marketing through a foundational introduction to each, be able to distinguish between traditional and digital techniques, whilst also gaining insight into creating, implementing and measuring effective digital marketing campaigns.

Search Marketing: SEO 

This explores the concept of search engine optimization and how you can use key techniques and tools to enhance your website’s organic ranking on search result pages. Key terminology and technical insights are explored as you learn how to cultivate an SEO strategy.

Search Marketing: PPC 

This Search Marketing module demonstrates the importance of Pay-Per-Click advertising in driving quality traffic to a website. You will learn the terminology and technical skills needed to setup a Google AdWords account, conduct keyword research and run an effective PPC campaign.

Digital Display Advertising 

This module dissects how to create and implement effective digital display advertising campaign. It covers the core concepts, terminology and campaign aspects that should be considered whilst establishing, maintaining and optimizing digital display advertising.

Email Marketing 

The Email Marketing module discussed how to construct and deliver an effective email marketing campaign. You will learn how to write engaging email content, split test email design templates and test varying campaign to achieve optimal open and click through rates.

Social Media Marketing (Part 1) 

The first Social Media Marketing module covers the key concepts and terminology used in social media marketing and its primary platforms including Facebook, Instagram, Twitter and LinkedIn. You will learn how to define goals, set KPIs for your social media campaigns, engage with customers effectively and ensure you understand the suitability of different social media platforms for your objectives.

Social Media Marketing (Part 2) 

The second Social Media Marketing module expands upon the topics and platforms introduced in the first. You will understand the challenges involved in implementing an effective social media strategy for your business and explore advanced platforms, such as Facebook Insights and Twitter Analytics which possess scheduling, managing and reporting features.

Mobile Marketing 

This module will enable you to create and deliver effective mobile marketing campaigns. Explored within this module are the key concepts that underpin mobile marketing, the value of immediacy, mobility, personalization and mobile optimization.

Analytics 

The Analytics module will help you develop the knowledge and skillset required to measure, monitor and optimize digital marketing activity. You will gain a technical understanding and insight required to build an online reporting function for your business.

Strategy and Planning 

You will understand how to adopt a structured approach to creating a formal digital marketing plan for your organization or business through this module. It encompasses budgeting, resource allocation and channel selection.

 

Professional Diploma in Digital Marketing - Course Introduction Video


Our Partner – Digital Marketing Institute (DMI)

The Digital Marketing Institute (DMI) is the global certification standard in digital education.
To date, over 20,000 people in over 80 countries have graduated with a DMI qualification.
The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.


Syllabus Validation

The Industry Advisory Council (IAC) representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers. The Council supports syllabus content by preserving its technical accuracy, clarity, continued relevance and provide expert recommendations.

Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content.



Frequently Asked Questions

Anyone can apply for the Professional Diploma. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

The Digital Marketing Institute is the global certification body for Digital Marketing education. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

Yes. We offer both Blended Learning and Online Learning. Blended Learning is the 6-day Face-to-Face workshop plus 30-hour video lecture and online support. Online Learning is offered at a slightly cheaper fee but minus 6-day face-to-face workshop, the rest is the same as Blended Learning.

The Professional Diploma in Digital  Marketing costs RM5,618 to study online or RM5,830 for a 6-day instructor-led workshop with online support, excluding examination fee USD$200.

Course Fee - Digital Marketing Professional Certification Courses

ProgrammeInternational Fee
Online Learning
Standard Fee
Blended Learning
Promo Fee
Blended Learning
Standard Fee
Online Learning
Promo Fee
Online Learning
Your Saving
Digital MarketingUSD$2150
(approx. RM9100)
RM5830RM5618RM5618RM5406RM3270 - RM3694
Digital & Social SellingUSD$2150
(approx. RM9100)
RM6148RM5936RM5618RM5406RM2952 - RM3694
Social Media MarketingUSD$2625
(approx. RM11,000)
RM6996RM6678RM6678RM6360RM4004 - RM4640
Search MarketingUSD$2625
(approx. RM11,000)
RM6996RM6678RM6678RM6360RM4004 - RM4640
Digital Strategy & PlanningUSD$2625
(approx. RM11,000)
RM6996RM6678RM6678RM6360RM4004 - RM4640

The Global Standard Digital Marketing Professional Diploma Course is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The exam is split into three sections; candidates need to achieve a minimum of 60% in each section to pass the exam.

Your examination fee for first time sitting is USD$200 and it is not included in the course fee. The candidate pay examination fee directly to Pearson VUE when you book your online examination. The subsequent re-sits due to failed attempts will incur a fee of approximately USD$75 or local currency equivalent payable directly to the center when you book your examination.

The next intake of this Digital Marketing Professional Diploma Course will commence on November 11, 2017. Full day on Saturday, 6 times weekly from 9am to 5pm at KDU Glenmarie Campus, Shah Alam. There will be 48-hour instructor-led workshop plus 30-hour online video and e-learning support.

You may also opt for Study Online with 30-hour online video plus e-learning support, and you can commence your study anytime that is convenient for you.

Coming intakes of the Digital Marketing Professional Diploma Course for the Blended Learning:

2017 November Intake (Saturday Class): November 11, 18, 25, December 2, 9, 16.

2018 May Intake (Saturday Class):  May 5, 12, 19, June 2, 9, 23

2018 August Intake (Sunday Class): Aug 19, 26, Sep 9, 23, 30, Oct 7

 

*Course Timetable HERE

Hey! Did you know 92% of Digital Marketing Institute(DMI)'s graduates have said that DMI course has had a positive impact on their career?

Professional Diploma in Digital Marketing, Certified Digital Marketing ProfessionalDMI’s cornerstone certification will provide you with a strong foundation in the core concepts of digital marketing.

Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital campaigns that convert.

From social media to search marketing, you’ll learn everything you need to confidently dive into digital and excel at your digital career.

Digital Marketing Online Course OR Instructor-led Workshop

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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