Certified Digital Marketing Professional
Global Standard Digital Marketing Certification Course
Digital Marketing Course with International Recognition!
Whether you’re a complete beginner, business owner or marketing professional looking to upgrade to digital, this global standard digital marketing professional diploma course – Professional Diploma in Digital Marketing will prepare you to become a Certified Digital Marketing Professional.
This digital marketing professional course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.
The digital marketing professional course is our cornerstone certification and can provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO.
Enrol in Digital Marketing Professional Diploma Course and Become a Certified Digital Marketing Professional
This Professional Diploma in Digital Marketing programme provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institute‘s Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification, i.e. Certified Digital Marketing Professional. Covered within this global standard Digital Marketing Professional Diploma course are the structural foundations of digital marketing, including strategy & planning, SEO, website optimization, content marketing, social media, email marketing, analytics and much more.
Why should I take this Digital Marketing Professional Diploma Certification Course?
Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.
By earning this Digital Marketing Professional Certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.
This digital marketing professional course is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.
What will I accomplish?
Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.
Certified Digital Marketing professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified digital marketing professional badge will also be available for you to display upon on your LinkedIn profile.
Blended Learning Mode & Online Learning Mode
This Global Standard Digital Marketing Professional Diploma Course is offered in Blended Learning Mode and Online Learning Mode.
The Blended Learning Mode of this digital marketing professional course is a 6-day Face-to-Face workshop plus online support with 30-hour video lecture, online quizzes, practical exercises, and course materials.
Certified Digital Marketing Professional Programme
There are 10 modules in this Digital Marketing Professional Diploma Course:-
1. Digital Marketing Foundations
2. Website Optimization
3. Content Marketing
4. Social Media Marketing
6. Paid Search
7. Display & Video Advertising
8. Email Marketing
10. Digital Strategy
Digital Marketing Foundations
The Digital Marketing Foundations module explores how to harness the power of digital within the context of your organization’s marketing strategy. This module will enable you to conduct digital research, set business objectives for a digital campaign and prepare the foundations for developing a targeted digital marketing strategy.
You will gain an understanding of the core principles of digital marketing, explore the buyer’s journey process, and identify digital channels, the benefits of combining traditional and digital marketing alongside the principles of the 3i Methodology.
Upon completion, you will recognize how teamwork and roles can contribute to your digital marketing strategy and introduce the PROPEL model as a framework for planning.
The website optimization module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals. You will be guided through the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on your budget and business objectives.
Through this module you will gain insight into the importance of optimization, be able to identify the principles of good web design and realise how to attract potential customers with effective content and copy. This module will help you to understand how to use your website for insight, tracking, measurement and data capture using various metrics and tools.
The content marketing module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-orientated, data-driven way informed by your business objectives, aligned with a buyer journey and fits an overall marketing strategy.
By the end of this module you will understand the fundamentals of content marketing, be able to initiate a content marketing strategy, create and curate compelling content and learn how to extend the value of your content through scheduling tools and different promotion methods to distribute content across a variety of platforms.
Social Media Marketing
The social media marketing module will enable you to apply social media concepts and best practices to both organic and paid marketing activities. This will teach you to run campaigns that yield a positive ROI across a variety of platforms including Facebook, Twitter, LinkedIn, Snapchat and Instagram. You will understand the fundamental principles of social media marketing and be able to identify key stages in the buyer’s journey.
You will gain an insight into building and maintaining an active community on social media platforms. Alongside this, you will learn about the value of reporting on advertising campaigns across relevant channels using advanced and paid advertising tools.
The SEO module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in the fiercely competitive online marketplace and protect a positive ROI.
Through the SEO module you will gain an understanding of the fundamentals of SEO, how it differs from paid search, be able to set SEO objectives, build an SEO content strategy and boost your websites organic search ranking using a range of technical elements. Alongside this, you will be able to judge the success of your overall SEO efforts by monitoring the sources of traffic to your website and other key metrics.
The paid search module will help you understand the fundamentals of paid search, how it differs from organic search methods and the key benefits of both. You will develop the knowledge and skills needed to create and manage a paid search campaign in Google AdWords. Alongside this, you will learn to optimize paid search campaigns by scheduling ads and setting bid adjustments for audiences, locations and devices.
Through the paid search module, you will also explore how to measure the effectiveness of paid search campaigns through conversion tracking and other advanced reporting methods.
Display & Video Advertising
The display and video advertising module will equip you with the technical understanding and skills to build and maintain an effective display and video advertising strategy. As part of this, you will learn how to create a YouTube channel, manage video content and identify ad formats available within the Google Display Network and YouTube.
Furthermore, you will learn how to apply targeting, re-marketing and a bidding strategy to your campaigns before analysing their effectiveness by pulling reports detailing the most important metrics available.
The Email Marketing module will teach you how to construct and deliver an effective email marketing campaign. You will learn the fundamentals of email including how to strategize a delivery plan to test, optimize and report on the performance of campaigns. This module will also help you understand the impact of permissions, mobile, buyer journey and the marketing lifecycle.
By the end of this module, you will be able to apply the core principles, techniques and actions for developing a high performing email marketing strategy. It will also ensure that you can design effective emails that generate leads, retain customers and inspire evangelists.
This module will teach you the basic concepts of using analytics in digital marketing, from initial set-up to detailed reporting. You will be able to recognise the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to gain insight into traffic and audiences. With this, you will be able to set goals for a business website and know how analytical tools can measure these goals.
By the end of this module, you will be able to conduct analysis and iteration of campaigns by tracking and assessing conversions, reporting technical performance and reviewing KPIs.
The digital strategy module uses the PROPEL (Plan, Research, Objectives, Propose, Execute and Learn) planning model to teach you, in a step-by-step fashion, how to design complex, long term digital marketing strategies that service both marketing and commercial objectives.
This module will enable you to set objectives for clear and measurable KPIs and prepare a strategic plan incorporating content, search and creative strategies. You will learn how to develop a media plan with a structured approach to budgeting, resource allocation and channel selection.
Our Partner – Digital Marketing Institute (DMI)
The Digital Marketing Institute (DMI) is the global certification standard in digital education.
To date, over 20,000 people in over 80 countries have graduated with a DMI qualification.
The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.
The Industry Advisory Council (IAC) representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers. The Council supports syllabus content by preserving its technical accuracy, clarity, continued relevance and provide expert recommendations.
Frequently Asked Questions
Anyone can apply for the Professional Diploma. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.
No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.
The Digital Marketing Institute is the global certification body for Digital Marketing education. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).
Yes. We offer both Blended Learning and Online Learning. Blended Learning is the 6-day Face-to-Face workshop plus 30-hour video lecture and online support. Online Learning is offered at a slightly cheaper fee but minus 6-day face-to-face workshop, the rest is the same as Blended Learning.
The Professional Diploma in Digital Marketing costs RM5000 to study online or RM5,500 for a 6-day instructor-led workshop with online support, excluding examination fee USD$200. Check out our promotion rate during Early Bird Promotion.
The Global Standard Digital Marketing Professional Diploma Course is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The exam is split into three sections; candidates need to achieve a minimum of 60% in each section to pass the exam.
Your examination fee for first time sitting is USD$200 and it is not included in the course fee. The candidate pay examination fee directly to Pearson VUE when you book your online examination. The subsequent re-sits due to failed attempts will incur a fee of approximately USD$75 or local currency equivalent payable directly to the center when you book your examination.
The next intake of this Digital Marketing Professional Diploma Course will commence on March 18, 2018. There will be 48-hour instructor-led workshop plus 30-hour online video and e-learning support. 6 x Full day workshop, from 9am to 5pm at KDU Glenmarie Campus, Shah Alam.
You may also opt for Study Online with 30-hour online video plus e-learning support, and you can commence your study anytime that is convenient for you.
Intake 1: (Sundays) March 18, 25, April 8, 15, 22, May 6
Intake 2: (Sundays) July 15, 22, 29, August 5, 12, 19
Intake 3: (Saturdays) October 27, November 10, 24, December 1, 8, 15
How to Enrol:
Send application form via email: email@example.com, or Fax: 03 5565 0797.
Payment:- online payment or authorise KMDC to charge your credit card. KMDC’s RHB Bank Account number: 212 349 000 543 53
KMDC’s contact details: 603-5565 0799/0798, 012-398 9030, email: firstname.lastname@example.org
Submit the online Enquiry/Sign Up Form and we will follow up with you.