Certified Digital Marketing Professional
A Global Standard Digital Marketing Certification Course
Professional Diploma in Digital Marketing
Whether you’re a complete beginner, business owner or marketing professional looking to upgrade to digital, this global standard digital marketing course and training workshop – Professional Diploma in Digital Marketing will prepare you to become a Certified Digital Marketing Professional.
This digital marketing professional course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.
Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing. Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.
Become a Certified Digital Marketing Professional in 24-30 weeks
This Professional Diploma in Digital Marketing programme provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institute‘s Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification, i.e. Certified Digital Marketing Professional.
Covered within this global standard Digital Marketing Professional Diploma course are the structural foundations of digital marketing, including strategy & planning, SEO, website optimization, content marketing, social media, email marketing, analytics and much more.
The course can be completed in 24 weeks (Online Learning) to 30 weeks (Blended Learning)
Boost your credibility and advance your career
This certification will provide you with an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.
Who is this Professional Certification for?
This programme will enable you to learn everything you need to know in digital to kickstart or boost your digital career. It is perfect for:
Digital marketing professionals
Why should I take this Digital Marketing Professional Diploma Certification Course?
Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy.
By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.
By earning this Digital Marketing Professional Certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies.
You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.
This digital marketing professional course is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing.
Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.
What will I accomplish?
Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.
Certified Digital Marketing professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size.
An internationally recognised certified digital marketing professional badge will also be available for you to display upon on your LinkedIn profile.
Blended Learning Mode & Online Learning Mode
This Global Standard Digital Marketing Professional Diploma Course is offered in Blended Learning Mode and Online Learning Mode.
The Blended Learning Mode of this digital marketing professional course is a 6-day Face-to-Face workshop plus online support with 30-hour video lecture, online quizzes, practical exercises, and course manual, lecture notes, course materials and resources.
Delivered by industry leading experts, you will be introduced to the most relevant aspects of social media that will excel your career.
DMI specialist product team works closely with leading industry experts to create, review and update the learning outcomes on a regular basis.
The course syllabus is validated by the Industry Advisory Council (IAC) Members Include:
Certified Digital Marketing Professional – Course Overview
There are 10 modules in this Digital Marketing Professional Diploma Course:-
1. Introduction to Digital Marketing
2. Content Marketing
3. Social Media Marketing
4. Search Engine Optimization (SEO)
5. Paid Search (PPC) using Google Ads
6. Display & Video Advertising
7. Email Marketing
8. Website Optimization
9. Analytics with Google Analytics
10. Digital Marketing Strategy
Introduction to Digital Marketing
This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.
- Principles of Digital Marketing
- Developing Objectives
- Digital Research
- Cultural Research
- Connecting with the Customer
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
- Concepts & Strategy
- Using Content Research
- Content Marketing Plans
- Creating & Curating Content
- Publishing & Distributing Content
- Metrics & Performance
Social Media Marketing
The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.
- Key Social Platforms
- Setting up a Social Media Experience
- Growing & Engaging an Audience
- Social Media Campaigns
- Data-Driven Audience & Campaign Insights
Search Engine Optimization (SEO)
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
- SEO Fundamentals
- SEO & Business Objectives
- SEO Content Plan
- Search Ranking
- SEO Performance
Paid Search (PPC) using Google Ads
This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.
- Fundamentals of Paid Search
- Google Ads
- Search Campaign Management
- Search Campaign Measurement
Display & Video Advertising
The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.
- Fundamentals of Display & Video Advertising
- Google Display Network
- Ad Formats
- Video Campaigns
- Measurement and Optimization
The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.
- Email Marketing Fundamentals
- Tools and Strategy
- Email Design
- Email Campaigns
- Testing and Optimizing
- Marketing Automation
The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
- Web Design and Website Optimization
- Websites Design Principles & Website Copy
- User-Centered Design
- Website Optimization
- Website Metrics
Analytics with Google Analytics
The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.
- Web Analytics Fundamentals
- Configuring a Google Analytics Account
- Setting Goals
- Monitoring Campaigns
- Analyzing & Recording Data
Digital Marketing Strategy
The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.
- Strategy Objectives & KPIs
- Digital Strategy Research
- Creative Strategy
- Digital Marketing
Our Partner – Digital Marketing Institute (DMI)
The Digital Marketing Institute (DMI) is the global certification standard in digital education. To date, over 20,000 people in over 80 countries have graduated with a DMI qualification. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.
The Industry Advisory Council (IAC) representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers. The Council supports syllabus content by preserving its technical accuracy, clarity, continued relevance and provide expert recommendations.
Digital Marketing Professional Membership
Digital Marketing Institute’s professional membership is an exclusive network of 32,550 like-minded industry professionals. The benefits of professional membership are career-defining, giving you the competitive edge and empowering you to take charge of your own journey to success.
The new membership service provides students and alumni with access to original content informed by industry and subject matter experts. Students will gain access to DMI membership portal upon enrollment for 12 months free-of-charge, and the membership portal will constantly be updated with content designed to give them a route to keeping up-to-date with industry trends and materials they can use in their daily work.
- An exclusive, personalized content library Designed to help in your day-to-day role, the content library on our membership platform is extensive, exclusive and practical. Informed by our alumni, practitioners and subject matter experts, our platform is designed to keep your skills sharp and knowledge current.
- Tools designed to drive career success • Practical content to guide your career • High-quality templates• Access to the latest industry updates • Webinars and online programs
- Free Downloads Content template, marketing budget toolkit and AB test tool.
- Career Zone CV template, LinkedIn tips to improve your profile, eBooks and more.
A 1-year complimentary membership for students has been included in the Digital Marketing Institute’s course offerings, these digital marketing courses are supported by local education provider, KDU Management Development Centre (KMDC) in Malaysia.
Continuous Professional Development (CPD)
When you gain a Digital Marketing Institute certification, you receive access to an exclusive CPD (Continuous Professional Development) area that extends and enhances the lifespan of your certification by enabling you to participate in activities that will expand your knowledge and skill-set. All these activities are tied back to your certification to keep your knowledge current and relevant to your specialist area. Examples include:
- Qualification Studies
- Training Programs
- Coaching and Mentoring Programs
- Imparting Knowledge
Frequently Asked Questions
Anyone can apply for the Professional Diploma in digital marketing. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career. Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.
No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing. The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional. The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).
Yes. We offer both Blended Learning and Online Learning. Blended Learning is the 6-day Face-to-Face workshop plus 30-hour video lecture and online support for 30 weeks. Online Learning is offered at a slightly cheaper fee but minus 6-day face-to-face workshop, the rest is the same as Blended Learning.
The Digital Marketing Professional Diploma Course fees:
Online Learning Course Fee: RM5300
Blended Learning Course Fee: RM5883
Application Fee & Tax: for first timer, there is an application fee of RM318. 6% SST is included in the course fee.
Company Sponsorship: If your company is sponsoring you, provided your company is a contributor of Human Resource Development Fund (HRDF), they will be eligible to claim HRDF under SBL Scheme.
Group Rate: contact KMDC (012 398 9030, 03 5565 0799) to check out our discounted group rate for company and individuals.
What are included?
Online Learning: The 30-hour video lecture + access to the online course content 24 x 7 + 1-year complimentary exclusive access to membership + 2-day Face-to-face Website Development workshop.
Blended Learning: 6-day face-to-face workshop in addition to the 30-hr video lecture, 24 x 7 access to the online course content + 1-year complimentary membership + 2-day Website Development workshop.
Early Bird Promotion*
YOU PAY ONLY RM5300 (Blended Learning Early Bird Promo Rate) OR RM4823 (Online Learning Promo Rate for Malaysians). For first-timers, add one-time Application Fee RM212 (Promo Rate). 6% SST is included in the course fee.
Group Rate: Come enrol together with at least one friend, both of you will enjoy the group rate which is even more attractive.
*Early Bird Promo Rate (Blended Learning): Enrol and make full payment at least 10 working days before commencement of the new intake, or during KMDC Open Day or education exhibition fair.
As for Online Learning, there are 3 periods in a year that you will enjoy the Promo Rate: May, August and November to February.
ONLY Malaysians are eligible for the promotional rate.
The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by Digital Marketing Institute’s computer-based testing partner, Pearson Vue, via its global network of test centers.
The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee for the 1st attempt USD$200 payable directly to Pearson Vue when you book your examination date online. Subsequent re-sits due to failed attempts will incur a fee of approximately USD$75.
All aspects of digital marketing are included in this course. From the course overview, you will see that the professional diploma in digital marketing includes the following modules: – Search Engine Optimization (SEO) – Pay Per Click Advertising (PPC, AdWords) – Social Media Marketing – Email Marketing – Digital Display Marketing – Mobile Marketing – Digital Marketing Analytics – Digital Marketing Strategy & Planning
Maximum 30 weeks.
For Online Learning, this digital marketing diploma is approximately 30-hours of digital marketing course content. Since this professional diploma in digital marketing is delivered online. You can access your digital marketing course content wherever and whenever you want. Course duration: You have up to 24 weeks to complete your online study and sit for the online examination.
For Blended Learning, in addition to the online materials, you will attend 6-day instructor-led workshop conducted over a period of 6 weekends. You will have to register and take the online examination within 24 weeks after the completion of your course. Your course duration is 30 weeks maximum.
For Blended Learning, we offer 3 intakes per year: March, July and October. There will be 6- day or 48-hour instructor-led workshop plus 30-hour online video and e-learning support. That is, 6 x full day workshop, from 9am to 5pm at KDU Glenmarie Campus, Shah Alam. You may also opt for Study Online with 30-hour online video plus e-learning support, and you can commence your study anytime that is convenient for you.
Blended Learning – 2019 INTAKES:
Intake 1: (Saturdays) March 16, 23, 30, April 6, 13, 20
Intake 2: (Sundays) July 7, 14, 21, 28, August 4, 18
Intake 3: (Saturdays) October 19, November 2, 23, 30, December 7, 14
Online Learning – Enrol anytime and start your course NOW!
How to Enrol:
Send application form via email: firstname.lastname@example.org, or Fax: 03 5565 0797.
Payment:- online payment or authorise KMDC to charge your credit card. KMDC’s RHB Bank Account number: 212 349 000 543 53
KMDC’s contact details: 603-5565 0799/0798, Whatsapp 012-398 9030, email: email@example.com
Submit the online Enquiry/Sign Up Form below and we will follow up with you.
and email the application form to us
OR Contact us: +603 5565 0799/0798, Whatsapp: +6012 398 9030, email: firstname.lastname@example.org