Professional Development Blogs

What Does Tomorrow’s Marketing Dream Team Look Like?

  What Does Tomorrow’s Marketing Dream Team Look Like?   Discover the marketing roles of today and tomorrow… You would be forgiven for some confusion over today’s marketing roles (Vision Executive anyone?), never mind those coming down the line tomorrow. No matter how experienced or skilled a marketer may be, no one person can do […]


Certification & Digital Skills: Benefits to Employers & Employees

  In today’s fast paced world, finding employees with right skills is proving difficult for many organizations. The extent of the problem is such that 93% of HR executives report matching the skillsets of candidates to the job openings in organizations as a growing and ongoing challenge.   For digital skills, the situation is grave […]


The Complete Guide to Shaping a Successful Digital Marketing Career

  Introduction Digital is no longer secondary, it’s central. Across every job role, in every industry, digital tools and techniques are being employed to drive better results with greater efficacy. The internet is the fastest growing medium for advertising globally, and is expected to surpass traditional television by 2020.   Social media spend is increasing […]


Why Traditional Marketers Need To Upgrade To Digital

  Since the early twentieth century, long-established outbound methods and principles have underpinned successful marketing strategies. A strong understanding of the 4P’s and being able to evaluate your promotion mix are essential foundational skills, but  as digital transformation continues to make an unavoidable impact, traditional techniques alone are no longer enough to sustain a marketing […]


Why You Need to Invest in Digital Marketing Skills

The digital economy is expanding at an unstoppable pace, which has had a positive impact on job availability and career development within the industry. According to Gartner, CEOs expect their digital revenue to increase by more than 80% by 2020. IDC expects that the percentage of enterprises creating advanced digital transformation initiatives will more than […]


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